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On April 22 2026, around 45 restaurant operators, marketers, and technology leaders gathered in Phoenix for the second annual Thanx Loyalty UNconference. The format was intentional. No panels of experts talking at the audience, no exhibit hall, no breakout tracks designed to be skimmed on a conference app.
Instead: one room, a deliberately small group of operators seated around the table, and an open invitation to be honest with each other about what is and isn't working in their loyalty programs.
Read more about the discussions that stuck with us.
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