On the Dot Within 90 Days: How Pokeworks Moved from Punchh to Thanx

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Pokeworks moved its loyalty program from Punchh to Thanx in under 90 days. Ha Ly, Head of Marketing, had planned for launch week to be difficult.

"We set up an entire war room for the week. We let everybody get back to their day-to-day work."

The war room stood down early because the tickets never came.

"Almost no complaints, no tickets."

Ha describes the schedule as exact rather than approximate.

"It was on the dot within 90 days."

Two things made that possible. The migration ran against a documented timeline, and Pokeworks came in knowing what it wanted the program to do. "We laid out a structure of the program we wanted."

His summary is the line most operators will recognize: "Changing the engine of the plane while it was in flight."

The read for operators: a migration is judged by the week after launch, not by the go-live date. Ask a vendor's references how many support tickets they took in week one.