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Customer Story

Kneaders

Headshot of Kelly Conroy
We launched Thanx amidst the pandemic and haven't had a backwards week since. Our sales have been climbing and Thanx has been an instrumental part of that growth. It’s been invaluable to reach our customers, given the disruption to normal habits.
Kelly Conroy, VP of Marketing
Kneaders

Kneaders Bakery and Café is a 54-unit family owned and operated chain of bakery café restaurants, specializing in sandwiches, hearty soups, refreshing salads, handmade pastries, and hearth baked breads. Although holding a deep tradition of old world technique in their bread baking, Kneaders offers leading digital engagement to their customers with Thanx.

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Bar chart plus line chart icon 11%
digital check average increase
Icon database 331%
database growth
Icon hand with heart +149k
loyalty members
Screenshots of the Kneaders ordering experience by Thanx on mobile and desktop

Convenient digital ordering = rapid customer acquisition.

It has never been more crucial to protect your core customer base. With a frictionless enrollment process and an intuitive digital ordering experience, Kneaders grew their database 331% in the 6-month period following launch and attracted over 149k loyalty members into their Thanx-powered loyalty and rewards program. This dramatic increase in their database gave Kneaders powerful insight into exactly who their customers were and how to target most valuable guests effectively.

Kneaders email and personalized phone notification

With quick to launch campaigns, move as fast as your customers.

The ability to launch campaigns in an instant, combatting changing dining regulations, enables Kneaders to quickly adjust to new customer behaviors and habits. The Kneaders team leverages Thanx’s email and push notification messaging to inform customers of relevant communications such as curbside and delivery options or menu changes. No longer hindered by excessive lead times to access data or launch promotions, the Kneaders team can respond effortlessly to any external factors impacting their business.

Thanx has helped decrease our reliance on traditional media. Normally in Q4, we have television, radio, and OOH in most markets, which was unfeasible this year. Having our app and communicating to our customers through that channel has definitely eased our dependence on paid advertising.
Profile pic of Kelly Conroy

Kelly Conroy VP of Marketing, Kneaders

Graphs comparing 7.2% to 2% in Thanx

Stop rolling the dice with costly media campaigns.

Kneaders found that results from Thanx campaigns proved to have consistent ROI and conversion rates. This predictability made the Kneaders marketing team feel comfortable pulling back on cash-heavy, risky media investments that often cast too wide of a net to appeal to their ideal customer profile. Kneaders marketing team leaned into Thanx’s customer analytics tools, launching personalized offers to get the most value from an already invested audience.

UI of a pop up modal in the Thanx desktop ordering experience

Digital agility that grows with your business.

Thanx offers digitally agile solutions for Kneaders at every turn - from a convenient online ordering experience to targeted marketing solutions. By knowing their core customer, Kneaders can protect their core customers and count on them to drive predictable incremental revenue throughout the pandemic and beyond.

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Online ordering iOS App
Kneaders online ordering experience by Thanx

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