Convenient digital ordering = rapid customer acquisition.
It has never been more crucial to protect your core customer base. With a frictionless enrollment process and an intuitive digital ordering experience, Kneaders grew their database 331% in the 6-month period following launch and attracted over 149k loyalty members into their Thanx-powered loyalty and rewards program. This dramatic increase in their database gave Kneaders powerful insight into exactly who their customers were and how to target most valuable guests effectively.
With quick to launch campaigns, move as fast as your customers.
The ability to launch campaigns in an instant, combatting changing dining regulations, enables Kneaders to quickly adjust to new customer behaviors and habits. The Kneaders team leverages Thanx’s email and push notification messaging to inform customers of relevant communications such as curbside and delivery options or menu changes. No longer hindered by excessive lead times to access data or launch promotions, the Kneaders team can respond effortlessly to any external factors impacting their business.
Thanx has helped decrease our reliance on traditional media. Normally in Q4, we have television, radio, and OOH in most markets, which was unfeasible this year. Having our app and communicating to our customers through that channel has definitely eased our dependence on paid advertising.
Kelly Conroy VP of Marketing, Kneaders
Stop rolling the dice with costly media campaigns.
Kneaders found that results from Thanx campaigns proved to have consistent ROI and conversion rates. This predictability made the Kneaders marketing team feel comfortable pulling back on cash-heavy, risky media investments that often cast too wide of a net to appeal to their ideal customer profile. Kneaders marketing team leaned into Thanx’s customer analytics tools, launching personalized offers to get the most value from an already invested audience.
Digital agility that grows with your business.
Thanx offers digitally agile solutions for Kneaders at every turn - from a convenient online ordering experience to targeted marketing solutions. By knowing their core customer, Kneaders can protect their core customers and count on them to drive predictable incremental revenue throughout the pandemic and beyond.