The best campaigns start with inspiration. See how restaurant brands are using Thanx to connect with their customers in creative, unexpected ways—and discover ideas you can make your own.
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Sonny's BBQ - Customer Lifecycle
Sonny's BBQ - Customer Lifecycle
Email
Fast Casual
Grow Customer Lifetime Value
Sonny's BBQ automates a customer-lifecycle email campaign to send tailored messages by visit stage, moving first-timers toward second and third purchases that build habit.
Bubbakoo’s ran a multi-visit challenge via email and push to gamify repeat trips, motivating guests to come back more often and improving long-term visit cadence.
Tacoria ran a multi-visit challenge via coordinated email and push, inviting guests to complete repeat visits in a set timeframe and turn those trips into lasting habits.
Mo’ Bettahs ran a bonus-points campaign across email and push to reward incremental visits, using targeted incentives to grow frequency and protect margins.
Hopdoddy used a bonus-points email promotion to reward extra visits in a short period, creating urgency that increased trip frequency while keeping effective discounts low.
Mo’ Bettahs Hawaiian ran a bonus-points email promotion to accelerate earning during a key window, nudging members to visit more often without relying on deep discounts.
EVO Entertainment sends a birthday-reward email campaign to recognize top guests, using a well-timed perk to grow lifetime value and bring groups in to celebrate.
Salad House ran a bonus-points email promotion to boost engagement with their loyalty currency, encouraging members to choose them over competitors when dining out.
Ahipoki uses a birthday-reward email campaign to surprise guests with an annual treat, deepening emotional loyalty and encouraging celebratory visits with friends.
Chicken N Pickle sends a birthday-reward email campaign to celebrate members on their special day, driving incremental visits with a targeted perk instead of broad discounts.
PINCHO uses automated email campaigns that trigger based on guest behavior, delivering timely offers that keep customers progressing from first visit to loyal regular.
Blaze Pizza sends a birthday-reward email campaign to deliver a fun, unexpected perk, driving celebratory occasions to their stores and encouraging guests to come back soon.
Urbane Cafe sent an email campaign promoting their app takeover to align a major promotion with their digital experience, using bold visuals to drive more repeat orders from loyalty members.
Smalls Sliders launched a Halloween-themed app takeover to transform the app homepage, driving visits to featured items and boosting app engagement and frequency.
Kahwa Coffee uses its app-onboarding flow to show new users how to earn, redeem, and order, turning fresh sign-ups into first purchases and early habits.