The best campaigns start with inspiration. See how restaurant brands are using Thanx to connect with their customers in creative, unexpected ways—and discover ideas you can make your own.
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Thai Chili 2Go - Loyalty Transition/Promotion
Thai Chili 2Go - Loyalty Transition/Promotion
Email
QSR
Increase App Downloads
Thai Chili 2Go used a loyalty-transition email campaign to educate guests on their new program, drive downloads, and keep loyalty members engaged through the shift.
Huddle House used a loyalty-transition email and push campaign to introduce their updated program, encourage app adoption, and retain existing members through the change.
Pokeworks ran a hidden-menu style campaign via email and push, rewarding engaged members with exclusive items that encouraged return visits and word-of-mouth buzz.
Rotolo’s used a gamification-based email campaign to surprise guests with playful rewards, turning unexpected perks into memorable moments and extra visits.
Dilla’s used an early-access email campaign to invite members to try new menu items before the public, rewarding loyalty and motivating trial-driven repeat visits.
Hopdoddy ran an early-access email campaign to let members experience LTOs first, making loyalty feel special and driving incremental visits around new launches.
Daily Provisions uses a hidden menu to offer secret items to loyalty members, providing a non-discount perk that drives visits and deepens brand affinity.
Hopdoddy promoted their new in-app game via email and push to challenge guests with fun goals, increasing app engagement and making repeat visits feel like a game.
Flower Child automates a customer-lifecycle email campaign that adjusts messaging by guest behavior, targeting offers to keep at-risk and new guests coming back.
Tacotarian uses a customer-lifecycle email campaign to nudge guests from sign-up to first, second, and third purchase, focusing on the moments that matter for loyalty.
Salt & Straw used an early-access email campaign to give members first dibs on new flavors, driving sign-ups and encouraging loyal guests to visit for each new release.
RASA automates a customer-lifecycle email campaign to personalize outreach by stage, strengthening retention and increasing the number of guests who become regulars.
Velvet Taco used a multi-visit challenge via email and push to tie rewards to repeat behavior, focusing loyalty investment on guests who increased their frequency.
RASA used a multi-visit challenge via email and push to encourage guests to visit multiple times during a promo period, building routines that extend beyond the campaign.