The best campaigns start with inspiration. See how restaurant brands are using Thanx to connect with their customers in creative, unexpected ways—and discover ideas you can make your own.
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Oak & Stone Oaktober - LTO
Oak & Stone Oaktober - LTO
Email
Table Service
Improve Visit Frequency
Oak & Stone’s “Oaktober” was promoted in an email campaign to spotlight a seasonal offer, creating urgency that prompted extra visits during a limited-time window.
Sonny’s BBQ ran an order-direct promo email campaign to encourage guests to download the app and order direct, shifting sales to channels that drive better margins.
Velvet Taco used an LTO email campaign to promote premium, high-margin items, increasing average check while giving members a reason to visit again soon.
Sweetfin ran a gamification-based email campaign to invite guests into a challenge, increasing engagement and encouraging multiple visits during the promotional window.
Cheba Hut ran a loyalty-transition email campaign to migrate guests to their new app and program, ensuring loyal customers stayed active and ordered direct.
Thai Chili 2Go used a loyalty-transition email campaign to educate guests on their new program, drive downloads, and keep loyalty members engaged through the shift.
Huddle House used a loyalty-transition email and push campaign to introduce their updated program, encourage app adoption, and retain existing members through the change.
Pokeworks ran a hidden-menu style campaign via email and push, rewarding engaged members with exclusive items that encouraged return visits and word-of-mouth buzz.
Rotolo’s used a gamification-based email campaign to surprise guests with playful rewards, turning unexpected perks into memorable moments and extra visits.
Dilla’s used an early-access email campaign to invite members to try new menu items before the public, rewarding loyalty and motivating trial-driven repeat visits.
Hopdoddy ran an early-access email campaign to let members experience LTOs first, making loyalty feel special and driving incremental visits around new launches.
Daily Provisions uses a hidden menu to offer secret items to loyalty members, providing a non-discount perk that drives visits and deepens brand affinity.
Hopdoddy promoted their new in-app game via email and push to challenge guests with fun goals, increasing app engagement and making repeat visits feel like a game.
Flower Child automates a customer-lifecycle email campaign that adjusts messaging by guest behavior, targeting offers to keep at-risk and new guests coming back.