The best campaigns start with inspiration. See how restaurant brands are using Thanx to connect with their customers in creative, unexpected ways—and discover ideas you can make your own.
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Salad House - Points Multiplie
Salad House - Points Multiplie
Email
Fast Casual
Minimize Discount Dependency
Salad House ran a points-multiplier campaign using Thanx to reward extra visits during a promo period, increasing loyalty engagement and repeat frequency.
R&R BBQ used a reverse points-multiplier email campaign to stretch point value further on specific redemptions, encouraging guests to cash in sooner and return more often.
Naf Naf Grill used an order-direct promo via email and push to move guests into repeat direct ordering patterns, building routines that increase lifetime value.
Joe Coffee used a reverse points-multiplier campaign across email and push, offering better value on targeted redemptions to delight members and inspire extra trips.
Hopdoddy ran an LTO email campaign to feature timely menu items, using scarcity and storytelling to drive incremental visits before the promotion ended.
Daily Provisions ran an order-direct promo email campaign to steer guests from third-party channels to owned ordering, growing first-party sales and loyalty data capture.
Bubbakoo’s ran an LTO campaign via email and push to keep members engaged during a seasonal offer, strengthening retention and driving extra trips while the item lasted.
Oak & Stone’s “Oaktober” was promoted in an email campaign to spotlight a seasonal offer, creating urgency that prompted extra visits during a limited-time window.
Sonny’s BBQ ran an order-direct promo email campaign to encourage guests to download the app and order direct, shifting sales to channels that drive better margins.
Velvet Taco used an LTO email campaign to promote premium, high-margin items, increasing average check while giving members a reason to visit again soon.
Sweetfin ran a gamification-based email campaign to invite guests into a challenge, increasing engagement and encouraging multiple visits during the promotional window.
Cheba Hut ran a loyalty-transition email campaign to migrate guests to their new app and program, ensuring loyal customers stayed active and ordered direct.
Thai Chili 2Go used a loyalty-transition email campaign to educate guests on their new program, drive downloads, and keep loyalty members engaged through the shift.
Huddle House used a loyalty-transition email and push campaign to introduce their updated program, encourage app adoption, and retain existing members through the change.
Pokeworks ran a hidden-menu style campaign via email and push, rewarding engaged members with exclusive items that encouraged return visits and word-of-mouth buzz.