Restaurant marketers are some of the most creative strategists in the industry. And most know what exceptional marketing looks like—they have seen the personalized campaigns and sophisticated segmentation strategies deployed by major chains such as CAVA, Starbucks, Chipotle, and Dominos, with unlimited budgets and dedicated data science teams.

But here’s the reality: most restaurant marketers’ days are consumed by tedious manual work. Building customer segments through clunky rules engines. Configuring basic campaigns that should take minutes but somehow eat up hours. Pulling reports and cross-referencing spreadsheets. The strategic, creative marketing our industry is capable of gets pushed aside by the endless cycle of execution tasks.

The result? Most restaurant marketers default to broad, generic promotions because sophisticated, personalized campaigns are simply too time-intensive to execute at scale.

That changes today.

Introducing ThanxAI: Your Intelligent Marketing Assistants

We’re launching ThanxAI—not just another AI tool that provides insights you have to act on, but marketing assistants that actually do the work. Starting this month, these agents will eliminate the manual busywork that keeps you from focusing on what you do best: building your brand and creating strategies that drive revenue.

What Makes Agentic AI Different

Traditional AI tools in restaurants point to data or offer suggestions. Agentic AI represents the next evolution—autonomous agents that think, plan, and execute complex strategies with minimal human intervention. Instead of showing you what to do, these agents collaborate with you to get things done.

Think of it as having a team of virtual marketing specialists who understand restaurant data, know the Thanx platform inside and out, and can draft sophisticated campaigns based on simple conversational requests. The agents work alongside you, not instead of you, handling the technical complexity while you drive the strategic vision.

ThanxAI for Segments: From Idea to Execution in Seconds

Our first agent, ThanxAI for segment creation, will transform how you think about creating custom segments. In legacy tools, this felt like wrestling with complex rules engines or spending hours validating segment logic. Now, with ThanxAI, you can just describe what you’re looking for in plain language, and ThanxAI handles the rest.

Image: Create a new segment with ThanxAI.

Simple Requests, Sophisticated Results

“Find customers who haven’t visited in 30 days but used to come weekly”

ThanxAI creates a precisely targeted segment and then validates the logic with you, allowing you to review a summary, the logic, and a list of customers who fall into that segment, so you can be confident in the set-up.

“Show me all customers who previously preferred lunch but now also prefer dinner, excluding those who primarily purchase through digital ordering”

This type of complex set of rules typically requires a significant amount of manual rule-building and manual checking to confirm that everything is set up correctly. ThanxAI will handle this complex logic in seconds, delivering actionable segments ready for campaign execution.

See It in Action

Watch the Video

1. Marketer types in the segment request in plain language
2. AI shows its thinking process
3. Sophisticated segment logic appears with example customers
4. Marketer can review, refine or approve

Built for Restaurant Marketers Who Want More

Restaurant marketers face a unique challenge: you want to run sophisticated marketing campaigns, but legacy tools either require technical expertise or demand endless manual work.

ThanxAI eliminates this barrier by combining:

• Speed: Create sophisticated customer segments in minutes instead of hours
• Sophistication: Access advanced segmentation without technical expertise
• Control: See exactly what the AI is doing and maintain oversight of your strategy
• Strategy: Knowledge of the Thanx platform and expertise from thousands of campaigns run on our platform

Transparent Intelligence You Can Trust

Image: Segment rules are transparently displayed.

The Beginning of Something Bigger

ThanxAI for segment creation is just the first step in our three-layer vision for restaurant marketing:

Image: The three-layer evolution of ThanxAI.

The Three-Layer Evolution: From Automation to Orchestration

Our roadmap spans three transformational layers that will fundamentally change how restaurant marketing works:

Layer 1: The Operator Layer (Starting this month)

“AI that does the work”

Starting with ThanxAI for segment creation, we’re building specialized agents that can eliminate multiple manual marketing tasks, for example:

• Reward creation: Automatically creates and optimizes reward structures based on customer behavior and business objectives
• Feedback responses: Tracks feedback patterns and responds proactively with or without manual review
• Campaign creation: Identifies loyal customers who deserve surprise rewards based on visit history and engagement patterns

ThanxAI will maintain complete transparency—you see exactly what it’s doing and why, with full control over every decision.

Layer 2: The Knowledge Layer (Q1 2026)

“AI that knows what works”

As ThanxAI gathers experience, it will evolve into a strategic advisor powered by insights from thousands of successful campaigns across the Thanx network. This layer answers the questions that keep marketers up at night:

• Should this promotion run for 3 days or 7?
• Is 20% off better than BOGO for this customer segment?
• What time of day generates the highest engagement for lunch promotions?
• Which audience will respond best to this new menu item launch?

You’ll have access to strategic guidance backed by real performance data from restaurants similar to yours.

Layer 3: The Orchestration Layer (Future)

“AI that connects everything”

The most transformational marketing opportunities happen when systems work together intelligently. Imagine marketing campaigns that automatically adjust based on:

• Inventory levels: Promoting items that need to move while avoiding stock outages
• Reservation patterns: Triggering dynamic pricing during peak demand periods
• Weather and local events: Adapting messaging based on real-time conditions
• Cross-channel behavior: Creating seamless experiences from app to in-store to delivery

This level of coordination is impossible to achieve manually, but agent-to-agent communication makes it effortless.

Supercharge your Restaurant Teams

ThanxAI is designed to augment your capabilities, not replace them. Here’s what changes:

Before ThanxAI:

• 80% of your time: Manual execution, data manipulation, campaign setup
• 20% of your time: Strategy, creativity, brand building

After ThanxAI:

• 20% of your time: Reviewing agent recommendations, approving strategies
• 80% of your time: Strategic thinking, creative development, customer relationship building

You maintain complete control and oversight while focusing on the high-value work that actually drives business results.

Opening Our Platform for Innovation

Image: In the “Orchestration” Layer, ThanxAI will talk to other agentic AI platforms.

ThanxAI isn’t just about the agents we build. Through our own Model Context Protocol (MCP) server, we’re creating an ecosystem that enables external AI agents to securely interact with your CRM and loyalty data.

Imagine inventory AI talking to marketing AI to optimize promotions based on real-time stock levels, or reservation AI coordinating with loyalty AI to create perfectly timed guest experiences. This is the future we’re building toward.

“We’re not just creating AI agents—we’re enabling an ecosystem,” says Aaron Newton, Chief Data Officer and Co-Founder of Thanx. “With MCP servers, external systems can talk to Thanx agents in real time, making possible the kinds of dynamic, responsive marketing strategies that restaurants have never had access to before.”

The Competitive Reality

The restaurant industry has always rewarded businesses that leverage emerging technologies first. As AI agents become mainstream across industries—from healthcare assistants to legal advisors—restaurants that deploy agentic AI gain significant advantages:

• Speed: Execute comprehensive marketing strategies at unprecedented pace
• Sophistication: Access enterprise-level marketing capabilities without expanding your team
• Responsiveness: Identify and act on opportunities in real-time
• Intelligence: Make decisions backed by data from thousands of successful campaigns

The future of restaurant marketing is agentic. The question isn’t whether AI agents will transform how restaurants engage customers—it’s whether you’ll be leading that transformation or trying to catch up.

Early Access Coming Q4 2025

Select Thanx customers will have first access to ThanxAI this month. Restaurant technology partners interested in building AI agents that integrate with our platform can access our MCP documentation here. If you’re not yet a Thanx customer, request a demo to learn how our platform can transform your restaurant marketing.