The best campaigns start with inspiration. See how restaurant brands are using Thanx to connect with their customers in creative, unexpected ways—and discover ideas you can make your own.
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Sonny's BBQ - Welcome
Sonny's BBQ - Welcome
Email
Table Service
Optimize Customer Activation
Sonny’s BBQ used an introductory-offer email flow to convert new loyalty sign-ups into second and third visits quickly, cementing habits while guests are most receptive.
Naf Naf Grill used an upsell campaign via email and push to promote add-ons and upgrades, increasing ticket size from loyal guests without broad discounting.
McNellie’s Group ran a tiered-benefits email campaign to explain what each tier unlocks, motivating guests to climb levels and visit more often to earn status.
La Madeleine ran a surprise-and-delight email offer to recognize members with unannounced perks, strengthening emotional loyalty and encouraging return visits.
Tacoria ran a surprise-and-delight campaign via email and push, gifting unexpected rewards that made loyal guests feel recognized and drove extra visits.
Chicken N Pickle used a tiered-benefits email campaign to tailor value by tier, ensuring high-value guests get more relevant perks that deepen loyalty.
The Melt used a surprise-and-delight campaign via email and push to reward guests randomly, building goodwill and nudging members into more frequent routines.
Sonny’s BBQ ran a tiered-benefits email campaign to reinforce the value of moving up tiers, tying higher engagement to better experiences instead of heavier discounts.
Kahwa Coffee promoted its rewards marketplace via email to promote diverse redemption options, encouraging guests to stay active and explore the program.
Pokeworks ran a reward-reminder email campaign to surface available rewards ahead of dinnertime and key occasions, driving more repeat orders from existing members.
Mo’Bettahs ran a reward-reminder campaign via email and push to surface available perks, keeping the program top-of-mind and extending member engagement over time.
Naf Naf Grill used a reward-reminder campaign via email and push to turn first-time buyers into regulars by prompting them to redeem and revisit quickly.
Naf Naf Grill promoted its rewards marketplace via email and push to showcase new reward options, helping first-timers and regulars discover appealing ways to redeem.
Thai Chili 2Go promoted its rewards marketplace in an email campaign to spotlight curated rewards, focusing loyalty spend on options that keep guests coming back.
Bubbakoo’s promoted its rewards marketplace via email to highlight flexible reward choices, boosting app engagement and giving guests more reasons to return.