The best campaigns start with inspiration. See how restaurant brands are using Thanx to connect with their customers in creative, unexpected ways—and discover ideas you can make your own.
Chicken N Pickle used a tiered-benefits email campaign to tailor value by tier, ensuring high-value guests get more relevant perks that deepen loyalty.
The Melt used a surprise-and-delight campaign via email and push to reward guests randomly, building goodwill and nudging members into more frequent routines.
Sonny’s BBQ ran a tiered-benefits email campaign to reinforce the value of moving up tiers, tying higher engagement to better experiences instead of heavier discounts.
Kahwa Coffee promoted its rewards marketplace via email to promote diverse redemption options, encouraging guests to stay active and explore the program.
Pokeworks ran a reward-reminder email campaign to surface available rewards ahead of dinnertime and key occasions, driving more repeat orders from existing members.
Mo’Bettahs ran a reward-reminder campaign via email and push to surface available perks, keeping the program top-of-mind and extending member engagement over time.
Naf Naf Grill used a reward-reminder campaign via email and push to turn first-time buyers into regulars by prompting them to redeem and revisit quickly.
Naf Naf Grill promoted its rewards marketplace via email and push to showcase new reward options, helping first-timers and regulars discover appealing ways to redeem.
Thai Chili 2Go promoted its rewards marketplace in an email campaign to spotlight curated rewards, focusing loyalty spend on options that keep guests coming back.
Bubbakoo’s promoted its rewards marketplace via email to highlight flexible reward choices, boosting app engagement and giving guests more reasons to return.
Honest Mary’s ran a reverse points-multiplier campaign via email and push to make rewards feel more valuable, keeping members engaged and returning more frequently.
Oak & Stone ran a reward LTO email campaign to pair unique, time-bound rewards with specific menu items, driving both visit frequency and check growth.