All Inspiration

Pokeworks challenged guests to visit twice in a month and earn a free app reward. Using basic tools within Thanx, simple animation and a reward in their emails, they created a sense of urgency with a gamified tone.

District Taco launched their new in-app game via email asking guests to download or open the app for a chance to "spin the wheel." Every spin wins with bonus points. Guests were prompted to redeem their points for free food rewards in the marketplace, increasing app engagement and making repeat visits feel like a game. Bonus: District Taco used animation in their email to further entice guests! 

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Huddle House dropped a seasonal campaign with fun creative and a free Waffle Wedge Basket reward to entice loyalty guests to visit. For the seasonal campaign, they ran an A/B test on the subject line and messaging to find which version got guests to open, click, and act. Seasonal occasions are a massive opportunity to leverage and help measure what actually drove results.

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Cheba Hut wanted to launch a new brownie menu item. They used the launch to build long-term guest value without resorting to blanket discounts. Instead of one offer for everyone, they built targeted rewards for different stages of the guest journey- a limited-time brownie reward  gave loyal guests a fresh reason to walk back through the door and a 420-point intro reward to drive new guests to the habit-building stage quicker. They drove revenue impact without sacrificing profitability.

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When Taco Bueno launched their new Bueno Slushies menu item, available only at specific locations, they didn't blast it to everyone. They used Thanx's personalized content blocks in their app to surface the LTO at the top of the app homepage only for guests who had visited those locations. The result: an brand update that felt relevant, not random.

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Sweetfin ran a reward LTO email campaign to introduce fresh, time-bound redemptions, keeping the program dynamic and motivating members to come back.

Tocaya ran an order-direct promo email campaign to highlight the benefits of ordering through their own channels, boosting margin-friendly digital sales.

R&R BBQ used a winback email campaign to re-spark interest among lapsed guests, giving them a timely reason to return and rebuild their visit cadence.

Big Chicken used a tiered-benefits campaign with Thanx to highlight their themed tiers and perks, turning program design into a driver of repeat digital orders.

Pokeworks ran an upsell campaign via email and push to recommend premium add-ons and combos, lifting average check while keeping offers targeted to engaged guests.

Thai Chili 2Go used an introductory-offer email flow to connect new sign-ups with a compelling first incentive, encouraging them to try digital ordering and return soon.

Honest Mary’s ran an introductory-offer email flow to guide new members from sign-up to first order, building early digital engagement and repeat behavior.

Joe Coffee ran a winback email campaign to bring back lapsed members, using thoughtful offers to restore retention and extend customer lifetime value.

Chicken N Pickle ran an introductory-offer email flow to welcome new members with a targeted first reward, accelerating time to first repeat visit.

Sonny’s BBQ used a winback email campaign to re-activate guests who hadn’t visited recently, focusing discounts only where they could drive incremental trips.

Chicken N Pickle ran a winback email campaign to re-engage lapsed guests with a targeted offer, aiming to restore visit frequency from at-risk members.