Tiers

Curry Pizza House sends a nudge to guests who are close to reaching Gold Tier — complete with a breakdown of the perks waiting on the other side and a fun animation pointing them to the app to track their progress. The result: a playful push that turns almost-there into let's-go.

Curry Pizza House's Tiers campaign explains the benefits unlocked at each Tier level, educating loyalty members on Tier status and additional perks.

Launching their new "Swirl Club" Tiers program, Menchie's is focused on rewarding customer loyalty, driving customer lifetime value and encouraging app usage. Loyalty guests earn different tier bonuses and birthday rewards.

Leveraging their strong brand identity, Houston Hot Chicken launches Tiers with themed assets across app, email and website. Guests who unlock Silver and Gold tiers gain access to perks like monthly bonus point drops, complimentary meals, HHC swag and exclusive HHC experiences.

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Big Chicken used a tiered-benefits campaign with Thanx to highlight their themed tiers and perks, turning program design into a driver of repeat digital orders.

McNellie’s Group ran a tiered-benefits email campaign to explain what each tier unlocks, motivating guests to climb levels and visit more often to earn status.

Chicken N Pickle used a tiered-benefits email campaign to tailor value by tier, ensuring high-value guests get more relevant perks that deepen loyalty.

Sonny’s BBQ ran a tiered-benefits email campaign to reinforce the value of moving up tiers, tying higher engagement to better experiences instead of heavier discounts.