Drive long-term incremental spend with recognition, not discounts
Thanx has transformed how we engage with our guests. From elevated app design to sophisticated loyalty tiers, our new digital experience is a game-changer.
Joshua Sims, Senior Head of Marketing
Big Chicken
EXAMPLES
Tiers inspiration
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Big Chicken - Tiers
Big Chicken - Tiers
Email
QSR
Grow Customer Lifetime Value
Big Chicken used a tiered-benefits campaign with Thanx to highlight their themed tiers and perks, turning program design into a driver of repeat digital orders.
McNellie’s Group ran a tiered-benefits email campaign to explain what each tier unlocks, motivating guests to climb levels and visit more often to earn status.
Chicken N Pickle used a tiered-benefits email campaign to tailor value by tier, ensuring high-value guests get more relevant perks that deepen loyalty.
Sonny’s BBQ ran a tiered-benefits email campaign to reinforce the value of moving up tiers, tying higher engagement to better experiences instead of heavier discounts.