Tiers

Launching their new "Swirl Club" Tiers program, Menchie's is focused on rewarding customer loyalty, driving customer lifetime value and encouraging app usage. Loyalty guests earn different tier bonuses and birthday rewards.

Leveraging their strong brand identity, Houston Hot Chicken launches Tiers with themed assets across app, email and website. Guests who unlock Silver and Gold tiers gain access to perks like monthly bonus point drops, complimentary meals, HHC swag and exclusive HHC experiences.

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Big Chicken used a tiered-benefits campaign with Thanx to highlight their themed tiers and perks, turning program design into a driver of repeat digital orders.

McNellie’s Group ran a tiered-benefits email campaign to explain what each tier unlocks, motivating guests to climb levels and visit more often to earn status.

Chicken N Pickle used a tiered-benefits email campaign to tailor value by tier, ensuring high-value guests get more relevant perks that deepen loyalty.

Sonny’s BBQ ran a tiered-benefits email campaign to reinforce the value of moving up tiers, tying higher engagement to better experiences instead of heavier discounts.