Rewards Marketplace

Cafe Patachou swapped standard app menu icons for fall versions: a bat on Rewards, a maple leaf on Order, and a jack-o’-lantern on Earn. Guests see them every time they open the app, keeping it fresh without a new campaign. They also offered members a seasonal Apple Cinnamon Toast reward through October 31.

‍Try it: Pick two or three menu icons and swap them for a season or holiday. Switch them back when it ends so the next change gets noticed too.

Kahwa Coffee promoted its rewards marketplace via email to promote diverse redemption options, encouraging guests to stay active and explore the program.

Naf Naf Grill promoted its rewards marketplace via email and push to showcase new reward options, helping first-timers and regulars discover appealing ways to redeem.

Thai Chili 2Go promoted its rewards marketplace in an email campaign to spotlight curated rewards, focusing loyalty spend on options that keep guests coming back.

Bubbakoo’s promoted its rewards marketplace via email to highlight flexible reward choices, boosting app engagement and giving guests more reasons to return.