THANX DATA PLATFORM

Complete ownership and unlimited access to your data

Most platforms lock your guest data behind walls. Thanx believes the data we gather belongs to you.

See How Thanx Is Different

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Secure and scalable

Enterprise-grade security with the flexibility restaurants need

Thanx is built on modern infrastructure that scales with your business while maintaining the highest security standards.

Industry-leading security standards:

SOC 2 Type 2 Compliant

✓

PCI DSS Level 1 Service Provider

✓

Platform uptime

>99.95%

The Thanx Difference

Our modern data platform puts you in control.

Legacy platforms treat your guest data like their asset. Thanx operates on a different philosophy—your data belongs to you, and our open architecture ensures you can access and use it without barriers.

See how it works

Multiple ways to access your guest data

From real-time dashboards to automated data-warehouse syncs, Thanx offers flexible options that integrate with your existing tech stack.

DASHBOARD

Built-in reporting and analytics

Access over 100 metrics and visualizations covering activity, business outcomes, and strategic KPIs—with industry benchmarks to help you measure what matters most.

Explore Reporting

Insights Lab

Test-drive new reports and analytics

Insights Lab gives you early access to experimental reports within your Thanx dashboard. Explore new metrics and influence real business decisions before reports are formally released.

Data exports

Comprehensive nightly data exports

Automated SFTP exports deliver complete snapshots of transactions, rewards, members, and more in CSV format every 24 hours.

Explore Exports

Thanx Connex

Automated sync to your data warehouse

Thanx Connex loads structured data directly into Snowflake, BigQuery, Databricks, Redshift, and other major platforms, reducing data engineering and effort around data pipeline management.

Explore Thanx Connex

APIs & Integrations

Make your guest data available across your tech stack

Well-documented APIs enable your technology partners to access Thanx data and build integrations that extend value across your entire restaurant technology ecosystem—from POS to kiosk to marketing platforms and more.

View Integrations

The Thanx team truly leans in, collaborating with us to solve real customer challenges. Thanx’s focus on unifying first-party data enables brands to unlock deeper insights and more meaningful personalization, and their commitment to digital transformation strongly aligns with our values at Klaviyo.

Mike Eng, Sr. Director of Vertical Expansion

Klaviyo

Thanx's APIs and documentation are exceptional, and their developer support team was responsive throughout our integration. What could have taken months took us weeks—and when you're building integrations across multiple loyalty platforms, that kind of efficiency matters.

Sai Alluri, CEO,

Momo's

Everything you need to get the most out of your guest data

Beyond flexible data access, Thanx provides the infrastructure, security, and support to ensure our platform scales to meet the needs of your business.

Enterprise-grade security and compliance

SOC 2 Type 2 and PCI DSS Level 1 certified, with continuous monitoring to protect your guest data and meet the highest industry standards.

Built to scale with your growth

Modern cloud infrastructure ensures >99.95% uptime as you expand locations, grow membership, and increase transaction volume without performance degradation.

Extensive partner ecosystem

Access 60+ pre-built integrations with leading POS, ordering, kiosk, feedback, CDP and marketing platforms, backed by dedicated developer support for ongoing innovation.

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View Partners

Fully managed platform maintenance

Thanx handles all platform, security patches, and infrastructure maintenance, so your team can focus on driving frequency instead of managing technical operations.

Campaign inspiration

See how restaurants are driving business outcomes.

Get Inspired

thanx data platform

A comprehensive data platform built to support restaurants

Thanx provides multiple ways to access and leverage your guest data, from built-in analytics to raw data exports, all built on modern infrastructure that scales with your business.

Secure and performant

Built on cloud-native infrastructure with SOC 2 Type 2 and PCI DSS Level 1 compliance to protect guest data at enterprise scale
99.95% platform and API uptime ensures reliable access as you grow locations, expand membership, and increase transaction volume
Modern data architecture built on technologies like Snowflake and dbt enables seamless scaling without performance degradation

Extensible

Modern API architecture and comprehensive documentation enable technology partners to integrate in weeks instead of months, expanding your ecosystem quickly
Our data platform powers Insights Lab, where we rapidly develop new reports and analytics so you can access the insights you need without long implementation cycles
Modern infrastructure allows us to continuously iterate on our targeting engine, exposing new attributes into our segmentation engine that drive more precise personalization

Accurate and Scalable

Thanx captures comprehensive behavioral, transactional, and preference data across every touchpoint—digital ordering, in-store visits, app activity, card-linked purchases, and more
Data modeled in dbt and processed on Snowflake ensures accuracy and reliability, powering the data behind ThanxAI
Built-in business intelligence powered by Looker transforms raw data into actionable insights through 100+ pre-built metrics and strategic benchmarks

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