Klaviyo

Klaviyo is the only CRM built for B2C — combining email, SMS, CDP, and analytics in one platform to help restaurant brands deliver personalized guest experiences that drive more visits and more revenue.

Automatically deliver rewards that are ready the moment guests engage

Trigger real, POS-valid rewards directly from Klaviyo campaigns and flows — no codes, no friction. Rewards are provisioned directly into the guest's loyalty account before they even open the message, so when they read "Your free dessert is waiting," it already is.

A unified, real-time view of every guest across channels

Klaviyo connects to your POS, loyalty program, and ordering systems to build a unified, real-time guest profile — including visit frequency, purchase history, loyalty tier, and digital behavior — so every message is grounded in what guests actually do, not just what they click.

Target high-value audiences with precision and intent

Go beyond basic email lists. With Thanx data flowing into Klaviyo, you can target guests like "VIP loyalty members who haven't visited in 30 days and previously ordered on weekends" — the kind of precision that turns occasional visitors into regulars.

Expand your audience with data-driven acquisition tools

Grow your identified audience with Klaviyo web forms, Google and Facebook retargeting, and lookalike audiences built from your loyalty data — so the guest funnel keeps filling even while automation handles retention.

HOW IT WORKS

Klavivo + Thanx

Thanx captures guest identity and rich behavioral data at the point of sale — turning anonymous transactions into known loyalty members. That data flows directly into Klaviyo, giving marketers a complete guest profile to power segmentation, lifecycle flows, and campaigns. With the enhanced integration, Klaviyo can now issue Thanx-powered rewards directly into a guest's loyalty account in real time, triggered by behavior like a lapsed visit or a high-spend milestone — no manual switching between platforms, and no promo codes for guests to fumble with.

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Partnering with Klaviyo has been life-changing. I would absolutely recommend Klaviyo to other restaurants. If you’re looking to not only grow your database through email and SMS, but also translate all of your unique marketing initiatives to actual sales, Klaviyo is really valuable.

Alexia Penna

VP of Marketing, Eureka! Restaurant Group

Why Klaviyo?

36%

lift in order volume in 6 months

75x

ROI on average for restaurant brands leveraging Klaviyo

22%

lift in revenue for restaurants leveraging our integrations in 6 months