Upsell

Cheba Hut ran Munchie Mania across ~85 locations: five weeks, a new free munchie dropped into every loyalty account each week, with a $5 minimum to keep baskets healthy. The result: 34,000 redemptions, $870K in check revenue, and loyalty transactions per day up 18%. Guests who hadn't visited in months averaged 1.36 visits. And it stayed incremental: 98% still bought a sandwich, 75% added the free item instead of swapping one out, and check size rose $1.37.

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Pokeworks ran an upsell campaign via email and push to recommend premium add-ons and combos, lifting average check while keeping offers targeted to engaged guests.

Naf Naf Grill used an upsell campaign via email and push to promote add-ons and upgrades, increasing ticket size from loyal guests without broad discounting.