App Exclusives

Does a free item introduce guests to something they'll keep ordering — or does it just pull tomorrow's visit into today?

For 7th Street Burger's 7th on 7th campaign, a free single cheeseburger dropped into loyalty accounts on the 7th of each month. App-only, one-day expiry. The result: a 95% same-day traffic lift, with two-thirds of redeemers returning within 30 days.

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Eureka ran an app-exclusive email campaign to promote app-only deals and experiences, driving new downloads, more digital orders, and stronger engagement from loyalty members.

Richie’s Chicken and Soul sent an app-exclusive email campaign to highlight rewards only available in the app, encouraging downloads and more frequent direct ordering from loyal guests.

Sonny’s BBQ sent an app-exclusive email campaign to spotlight member-only offers in the app, pulling guests into a habit of ordering direct and visiting more often.

PINCHO sent an app-exclusive email campaign to promote offers only available in their app, driving downloads, shifting guests to direct digital channels, and boosting repeat orders.