Campaign inspiration

Winback & Lapsed

Re-engage lost guests and reactivate churned customers with personalized incentives and messaging.
Bring guests back—and keep them coming
The bounce-back campaign is tried and true. We looked at guests who hadn’t visited in sixty days, branded it Thanksgiving-style, and drove intrigue without even mentioning the offer. That first visit costs nothing, and then the bounce-back brings them twice in a week.
Tom Lockwood, VP of Marketing
Hopdoddy Burger Bar
EXAMPLES

Winback & Lapsed inspiration

Coffee & Treat
Fast Casual
QSR
Table Service
App
Email
Email & Push
Accelerate Loyalty Sign-Ups
Boost Repeat Orders
Elevate Average Check Size
Enhance App Engagement
Grow Customer Lifetime Value
Improve Visit Frequency
Increase App Downloads
Maximize Cart Conversions
Minimize Discount Dependency
Optimize Customer Activation
Personalize Experiences
Strengthen Retention Rates
Surprise And Delight Guests

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.
R&R BBQ - Winback
Winback / Lapsed
Joe Coffee - Winback
Winback / Lapsed
Sonny's BBQ - Winback
Winback / Lapsed
Chicken n Pickle - Winback
Winback / Lapsed

When to use Winback & Lapsed campaigns

Use Winback campaigns to target guests who haven’t visited or ordered in a defined period.