We’ve A/B tested awarding bonus points versus other incentives in exchange for customer feedback and we’ve seen great results and even more engagement.
Caprice Kindgren, Director of Marketing
Urbane Cafe
EXAMPLES
Bonus Points inspiration
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Mo' Bettahs - Bonus Points
Mo' Bettahs - Bonus Points
Email & Push
Fast Casual
Elevate Average Check Size
Mo’ Bettahs ran a bonus-points campaign across email and push to reward incremental visits, using targeted incentives to grow frequency and protect margins.
Hopdoddy used a bonus-points email promotion to reward extra visits in a short period, creating urgency that increased trip frequency while keeping effective discounts low.
Mo’ Bettahs Hawaiian ran a bonus-points email promotion to accelerate earning during a key window, nudging members to visit more often without relying on deep discounts.
Salad House ran a bonus-points email promotion to boost engagement with their loyalty currency, encouraging members to choose them over competitors when dining out.