Enhance Your Loyalty Program: How Leading Restaurants Drive Revenue Through Loyalty Campaigns

This webinar, presented by Thanx on February 5, 2025, focuses on how restaurants can drive revenue through strategic loyalty campaigns. The 1-hour session features a panel of marketing executives sharing practical insights on transforming traditional loyalty programs into sophisticated revenue drivers.

Key Speakers:

• Brooke Perry (VP Marketing, Velvet Taco)
• Anita Walker (VP Marketing, Fox Restaurant Concepts)
• Joshua Sims (Head of Marketing, Big Chicken)
• Tom Lockwood (Director of Marketing, Hopdoddy Burger Bar)
• Emily Rugaber (VP Marketing, Thanx) – Host

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The webinar covers:

• Converting first-time guests into repeat customers (32% vs 9% industry average)
• Growing engaged customer base by 23% annually
• Creating targeted campaigns across customer lifecycle stages
• Driving same-store sales through personalization
• Measuring program ROI

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The session draws from real examples featured in Thanx’s “Great Big Book of Loyalty Campaigns” and addresses current industry challenges like declining same-store sales and customer traffic. Participants will learn strategies for driving measurable revenue impact without heavy reliance on discounts.

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