WHY THANX

Unlock more engaged guests and drive frequency profitably.

Loyalty programs are everywhere and yet traffic is flat or declining at most restaurants. The traditional loyalty approach is broken.
The problem

Most loyalty programs appeal to only a small fraction of guests. By engaging too narrowly, they fail to turn the majority of casual diners into loyalists—losing out on relationships and high-margin revenue.

Why thanx

From first-time visits to lifetime value

Real loyalty goes beyond the loyalty program—it’s about providing a convenient experience in-store and online. It’s about not spamming people with information that’s irrelevant. And it’s about creating genuine loyalty, not discount seeking behaviors.
Thanx drives incremental visit frequency

Brands using Thanx see 212% more sign-ups and 5x more habitual customers in year one—because we reach more guests and build lasting habits at scale.

Unlike other platforms, Thanx:

  • Reaches more guests. Seamless enrollment across digital checkout, QR codes, SMS at POS, and in-store touch points captures far more members than app-required programs.
  • Converts first-timers into regulars through automated lifecycle campaigns. Sophisticated segmentation, personalized automations, and one-click reorder features nurture guests from activated to engaged—where habits form.
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Thanx massively increases digital orders

Digital ordering growth is the norm on Thanx: 90% of customers grow in year one and 38% by more than 50%. Unlike platforms that just take orders, Thanx is optimized for repeat purchasing—driving frequency while accelerating your direct channel.

Unlike other platforms, Thanx:

  • Drives repeat behavior, not just transactions. Guests are recognized automatically, reordering is effortless, and loyalty rewards are integrated at every step—turning first-time buyers into regulars.
  • Builds habits through seamless enrollment. App-less loyalty and seamless digital checkout capture 212% more sign-ups than app-centric programs, expanding your loyalty program beyond superfans to reach more guests.
  • Delivers conversion-optimized ordering UX. Visually rich menus, error-proof checkout flows, and 80-95% app cart conversion rates turn browsers into buyers—while self-service CMS keeps your channels fresh without developers.
  • Enables advanced loyalty features impossible with fragmented tech stacks. Secret menus, abandoned cart campaigns, modifier-level rewards, and cross-sell promotions run seamlessly through integrated ordering—capabilities competitors can't match.
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Thanx protects margins with smart rewards, not blanket discounts

Thanx programs average just a 2.4% effective discount rate compared to ~10% with legacy loyalty platforms. We drive frequency through precision targeting and flexible reward types—not broad-based discounts disguised as engagement.

Unlike traditional loyalty, Thanx:

  • Uses precision targeting to eliminate "send-to-all" waste. AI-powered segmentation and sophisticated lifecycle automations ensure the right offer reaches the right guest at the right time—maximizing impact while minimizing cost.
  • Engages guests through non-discount rewards and VIP experiences. From hidden menus and exclusivity to member-only perks, Thanx offers reward types that build emotional connection without eroding margins.
  • Puts self-service cost controls in your hands. Flexible reward structures, real-time A/B testing, and control group reporting let marketers optimize profitability without engineering support.
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Thanx simplifies your tech stack without sacrificing capability

Thanx consolidates what matters—loyalty, marketing automation, offer management, and ordering UX—while integrating seamlessly with 60+ specialized partners. You gain operational simplicity and marketing speed without compromising on depth or flexibility.

Unlike traditional loyalty, Thanx:

  • Eliminates costly custom builds. Battle-tested ordering front ends, sophisticated segmentation tools, and our intuitive campaign center replaces the need for expensive agency work—saving time and ongoing maintenance costs.
  • Reduces tech stack complexity through deep integrations. 60+ out-of-the-box integrations across POS, ordering, kiosk, and feedback systems eliminate data silos and endless vendor management.
  • Enables marketing execution at speed. Intuitive, purpose-built tools and AI-powered segments mean marketers launch sophisticated campaigns independently—no developers, no technical bottlenecks, 95% reduction in campaign execution time.
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REAL RESULTS

Enterprise solutions built for food service

We set out to create a loyalty program that not only focuses on exclusive deals but also allows them to redeem their points for experiences that resonate with their individual desires. We found a perfect partner in Thanx, and together we built this program to be unlike any other in the space.

Josh Halpern, CEO | Big Chicken

40%
Growth in app revenue in 6 months, 23% in web revenue
25%
Digital % of total revenue (up from 11% in 6 months)
24%
Lift in guests returning for 3rd purchase
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Next up: Mo'Bettahs
The biggest highlight of adding Thanx has been the impact on sales. Implementing Thanx not only grew our customer database, it boosted traffic. Amidst a backdrop of rapid unit expansion and industry declines in traffic in 2023, we actually reversed our trend to a positive trajectory.

Rob Ertmann, CEO | Mo’Bettahs

15x
Increase in membership in year one
30%
Increase in digital sales
7
Months of positive SSS comps (and ongoing)
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Next up: Hopdoddy
When we partnered with Thanx, program enrollment skyrocketed and we more than doubled our active membership. We've also seen remarkable outcomes with Thanx's marketing automation - their lifecycle marketing and A/B testing features are incredibly user-friendly, and the reporting makes it easy to gauge the effectiveness of our campaigns and program adjustments.

Jennifer Faren, VP of Marketing | Hopdoddy

5x
Increase in membership in the first year
300+
Sign-ups / loc / mo
30%
Frequency lift of 60-day engaged guests
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Next up: Big Chicken
OUR SOLUTIONS

A solution for every type of restaurant

From quick-service and fast-casual to casual dining and cafe, the Thanx platform adapts to your unique needs, helping you deliver loyalty as a business outcome across every restaurant type.