WHY THANX
Unlock more engaged guests and drive frequency profitably.
Loyalty programs are everywhere and yet traffic is flat or declining at most restaurants. The traditional loyalty approach is broken.
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The problem
Most loyalty programs appeal to only a small fraction of guests. By engaging too narrowly, they fail to turn the majority of casual diners into loyalists—losing out on relationships and high-margin revenue.
Why thanx
From first-time visits to lifetime value
Real loyalty goes beyond the loyalty program—it’s about providing a convenient experience in-store and online. It’s about not spamming people with information that’s irrelevant. And it’s about creating genuine loyalty, not discount seeking behaviors.
REAL RESULTS
Enterprise solutions built for food service
We set out to create a loyalty program that not only focuses on exclusive deals but also allows them to redeem their points for experiences that resonate with their individual desires. We found a perfect partner in Thanx, and together we built this program to be unlike any other in the space.
Josh Halpern, CEO | Big Chicken
40%
Growth in app revenue in 6 months, 23% in web revenue
25%
Digital % of total revenue (up from 11% in 6 months)
24%
Lift in guests returning for 3rd purchase
Next up: Mo'Bettahs


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The biggest highlight of adding Thanx has been the impact on sales. Implementing Thanx not only grew our customer database, it boosted traffic. Amidst a backdrop of rapid unit expansion and industry declines in traffic in 2023, we actually reversed our trend to a positive trajectory.
Rob Ertmann, CEO | Mo’Bettahs
15x
Increase in membership in year one
30%
Increase in digital sales
7
Months of positive SSS comps (and ongoing)
Next up: Hopdoddy


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When we partnered with Thanx, program enrollment skyrocketed and we more than doubled our active membership. We've also seen remarkable outcomes with Thanx's marketing automation - their lifecycle marketing and A/B testing features are incredibly user-friendly, and the reporting makes it easy to gauge the effectiveness of our campaigns and program adjustments.
Jennifer Faren, VP of Marketing | Hopdoddy
5x
Increase in membership in the first year
300+
Sign-ups / loc / mo
30%
Frequency lift of 60-day engaged guests
Next up: Big Chicken


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OUR SOLUTIONS
A solution for every type of restaurant
From quick-service and fast-casual to casual dining and cafe, the Thanx platform adapts to your unique needs, helping you deliver loyalty as a business outcome across every restaurant type.

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