About the Guest Tressie Lieberman, Vice President of Digital Marketing and Off-Premise for Chipotle, is responsible for driving digital engagement and growth of new ordering occasions. In this role, Lieberman oversees a team dedicated to building relationships with the brand’s community through social media, the Chipotle Rewards loyalty program, and CRM. Lieberman also drives the
After the roll-out of Thanx CRM-integrated ordering, Little Big Burger saw a 12.1% increase in SSS in the 20 weeks following launch and a 7.5x increase in loyalty sign-ups. Similarly, Burgers Grilled Right saw a 9.0% SSS increase and a 5X increase in sign-ups.
Fred Glick, President, Amergent Hospitality Group, Inc.View case study