Loyalty & CRM

Loyalty that won't cheapen your brand.

With Thanx, you can generate loyalty with the right balance of discounts and non-discount, access-based incentives. Welcome to Loyalty 3.0.

Read on to learn more
Illustration of a customer loyalty program concept, featuring a smiling person holding a mobile phone with loyalty rewards icons and graphs in the background.
The way that Thanx offers rewards feels fundamentally different, with ease of segmentation, automation of campaigns, and complete flexibility in the way we can build rewards.
DIG logo in white on black circle

VP of Product & Technology, DIG Read Case Study

Loyalty 3.0

There’s much more to loyalty than Spend X, Get Y.

Now you can incentivize desired behaviors such as ordering direct or spending more without unnecessary discounts or coupons. Build deeper guest relationships with customizable non-discount rewards as unique as your brand.

Thanx restaurants see an average of:

User icon 20%
Participation rate w/in 6 weeks
Heart in hand icon +15%
Loyalty Visits
Money filter funnel icon 3x
Conversion to 2nd Purchase

Access Pass

With Access Pass, you can create bespoke rewards and experiences for your guests. Custom digital assets give the customer segments you choose special access to anything from VIP events to skip the line benefits, exclusive reservations or recipes, limited edition swag, and much more.

Read blog post
Illustration of a secret menu concept for a loyalty program, showing a person viewing exclusive menu items on a mobile phone, with food icons and reward symbols in the background.

Hidden Menu

With Hidden Menus, you can create secret menus with special items available only to chosen segments of customers. Automate when and how long hidden menus are available. Grow direct ordering by offering a hidden menu for specific dayparts, LTOs, or early access to seasonal items.

Learn more
Headshot of Cassie Cooper for Thanx.com
A loyalty program just turns into a discount program unless you first understand guest behavior. With The Velvet Room, powered by Thanx, we are using data to build personal relationships with our guests, not just with typical rewards, but with memorable experiences.
Cassie Cooper, Director of Marketing
Velvet Taco | Case Study

Loyalty that’s not one-size-fits-all

Your brand is unique. Build a loyalty program that stands out from the crowd with non-discount rewards, tiers, infinitely flexible points programs, and more!

Traditional loyalty is broken

60% of loyalty members stop engaging with traditional programs after 6 months. With Thanx, purchase data is tracked automatically when guests swipe their credit card resulting in better data capture for you and a better experience for the guest.

Card Linkage Overview (PDF)

Guests who make a 3rd purchase are 10x more likely to come back

Thanx makes it easy to track your new customers and activate them to 3rd purchase through lifecycle marketing campaigns. Test and automate high performing campaigns.

And so much more

  • Self-service rewards marketplace

    Customers can choose from a variety of rewards, taking personalized guest engagement further than other platforms.

  • Design your own program

    With tiers, advanced bankable points, and earned loyalty, build a program distinct to your brand and say goodbye to one-size-fits-all loyalty.

  • Deep customer insights

    Capture detailed information about your customers including spend, frequency, menu-preferences and more!

  • Loyalty experts

    Our team of marketing and loyalty experts offer guidance throughout the implementation process and support as you grow.

The most comprehensive loyalty solution on the market

Flexibility

  • Flexible discount and non-discount rewards options: items, $ off, % off, secret menu, exclusive swag, chefs tastings, and more!
  • Flexible, points-based programs and tiers-based loyalty programs, or automate surprise and delight rewards!
  • Change your program anytime at zero additional cost
  • Self-service tools to update the look and feel of your digital experiences instantly

Simplicity

  • Pre-built segments and automated campaigns
  • Intuitive dashboard with easy-to-use marketing tools
  • One-Click A/B testing for better data-driven marketing
  • Secure credit card linkage makes it frictionless for customers to earn and redeem rewards

Results

  • Customer lifecycle marketing insights and recommendations
  • 360 degree view of customer spending, both on and off-premise
  • Superior support from our loyalty and marketing experts
  • CRM-Integrating ordering accelerates database growth 200-500%

Want your customers to order direct, spend more, and visit more frequently?

Set up a time to chat with one of our loyalty experts to see how Thanx can drive CLTV for your brand.

Request a demo

Rewards ≠ Loyalty