As NRN describes, “Miami-based, 10-unit burger chain, PINCHO is embracing the next level of restaurant loyalty that leans away from discounts and toward exclusive experiences. PINCHO is partnering with loyalty platform Thanx to create a hidden menu for the highest-spending loyalty customers that only unlocks after you spend $200 in 90 days. It’s part of Thanx’s new Loyalty 3.0 platform.”