Figuring out how to improve customer engagement can make or break a multi-location car wash’s future. With more engaged customers, car washes see more frequent visits, higher average spend, and significantly improved lifetime value — i.e. everything required for long-term success.
In this video interview, Wash Me Fast Chief Strategic Officer Jimmy Starnes explains exactly how he uses new technology to drive higher levels of customer engagement. Watch to learn specific ways that car washes can use tools like 2-way feedback and winback marketing to increase sales and maximize profit.
As we’ve seen, car washes face a number of challenges — they have to balance efficiency and service, they need to attract more millennial car wash customers, and car wash advertising has to captivate the viewer’s attention in a moment’s notice.
To put it bluntly, the only way to exceed sales goals in light of these challenges is through the smart use of data. To quote Charity Burns, Editor at The The Car Wash Magazine:
Eventually companies get too big for owners to manage the marketing themselves and sooner or later successful owners will need to delegate their marketing duties, so they can spend their energy more wisely.”
By smartly using data and technology, car wash proprieters can make themselves more scalable. They can focus on the customers that matter, track feedback that’s actually useful, and pinpoint the exact facets of their car wash customer experience they should improve. Watch this video to hear Jimmy Starnes say more:
For those more reading-inclined, here are the three most important takeaways from Jimmy’s interview: