Digital maturity empowers
your brand to stay relevant
and grow customer LTV.
Digital maturity empowers your brand to stay relevant and grow customer LTV.
Leading brands have accelerated their digital transformation by following a not-so-secret formula. And they have the business results to prove it: incremental guest visits, increased check sizes, and deeper, longer-lasting customer relationships.
Get the guideWith the The Complete Guide to Digital Maturity, you’ll learn what digital maturity means for your business and how you compare to peers and industry leaders. Rooted in comprehensive restaurant industry research and benchmarking as well as deep Thanx expertise, the guide will empower you to:
Define digital maturity and understand its urgency.
Recognize the strategic building blocks and differentiators used by leading digital brands.
Score your brand and see how you stack up against your peers.
Establish a clear path forward to stay competitive in an ever more digital environment.
If you’re a coffee drinker, look at the most-used apps on your phone and then check out the market. Long before the pandemic struck, Starbucks focused on developing a digital-forward, highly personalized customer experience. They recognized early on the tangible value of engaged customers: Starbucks Rewards members spend, on average, $88 a quarter – nearly three times as much as non-members (who spent $30).
And, during the pandemic, they’ve doubled down on this strategy – adding 1.8 million Rewards members in 2020. So how has this focus on digital engagement impacted their business? Starbucks stock has increased over 15% since 2019 (despite the devastation of COVID-19) and they just announced plans to open 22,000 new locations (focusing on digitally-native convenience formats) by 2030.