Founding Team


Zach Goldstein

CEO & Founder

Zach is a die-hard Sacramento Kings fan; it was through many losing seasons where he first learned the value of loyalty. He founded Thanx in 2011 with the goal of helping merchants identify, reward and retain their best customers / die-hard fans. Previously, Zach worked with retail and tech giants at Bain and Company, where he focused on customer satisfaction and retention. He received his MBA from Stanford and shivered his way to a BA at Dartmouth.


Darren Cheng

Engineering Lead & Co-Founder

Darren is a born-and-raised East-Coaster, currently enjoying the West Coast life. He joined Thanx as employee and engineer #1 in 2011 and has enjoyed cultivating the codebase from its inception to what it is now. Darren received his BA in Computer Science from Dartmouth.


Aaron Newton

Head of Product & Co-Founder

Aaron is a veteran of too many startups to keep track of anymore, the most recent being Cloudera where he was employee #6. He focuses his passion for data — and its potential to impact consumer behavior — on the Thanx product. He chips in with some code and design work here and there, much to the chagrin of the engineers and designers.


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