How to Measure the Health and Effectiveness of Your Loyalty Program

Hosted By Emily Rugaber, VP of Marketing, Thanx

Measuring the health of your loyalty program is so much more than sign-ups and app downloads. The true value of a loyalty program must consider your program reach, your ability to impact the behavior of those you reach, and how costly it is for you to drive that change. Join us for a deep dive into how to stop tracking vanity metrics and start tracking true performance.

Attendees of this webinar will learn:

  • What metrics to track to assess the health of their loyalty programs.
  • Why these metrics are more important than traditional metrics.
  • How to measure these new metrics to better evaluate their loyalty program health.