About the webinar:
There’s no denying that engaged customers are extremely valuable. Engaged customers represent a 23 percent premium in terms of wallet share, profitability, revenue, and relationship growth. But to succeed at customer engagement you need to offer a highly personalized customer experience. And, despite the massive upside, 70 percent of merchants fail to personalize their marketing campaigns.
In this action-packed 20-minute webinar, you’ll learn:
- Why customer engagement is important
- The challenges to personalization
- Segmentation for personalized experiences
- Proving the effectiveness of your personalization efforts