Customer engagement in the era of hyper-personalization

Hosted By Kim Courvoisier, Director of Content Marketing, Thanx,

About the webinar:

There’s no denying that engaged customers are extremely valuable.  Engaged customers represent a 23 percent premium in terms of wallet share, profitability, revenue, and relationship growth.  But to succeed at customer engagement you need to offer a highly personalized customer experience. And, despite the massive upside, 70 percent of merchants fail to personalize their marketing campaigns.

In this action-packed 20-minute webinar, you’ll learn:

  • Why customer engagement is important
  • The challenges to personalization
  • Segmentation for personalized experiences
  • Proving the effectiveness of your personalization efforts