Customer Engagement in the Era of Hyper-Personalization

There’s no denying that engaged customers are extremely valuable.  Engaged customers represent a 23 percent premium in terms of wallet share, profitability, revenue, and relationship growth.  But to succeed at customer engagement you need to offer a highly personalized customer experience. And, despite the massive upside, 70 percent of merchants fail to personalize their marketing campaigns.

In this action-packed guide, we’ll show you how to turbocharge your customer engagement using personalized and targeted campaigns and prove the impact in real revenue.  The bottom line? You’ll discover how to engage your customers like never before with a hyper-personalized strategy for success.

Customer Engagement in the Era of Hyper-Personalization Get the guide

The value of customer engagement is undeniable. Engaged customers visit and spend more, and recommend your business more frequently. That engagement directly translates into bottom line revenue. 76% of customers feel that receiving personalized discount offers based on their purchase history is important, and 80% of consumers indicated they are more likely to do business with a company if it offers personalized experiences.

Simply put, engaged customers are extremely valuable.

To succeed at engagement, you need to offer a highly personalized

customer experience. You can’t expect to market to customers like

it’s 1999 and get 2019 kind of results. Despite being one of the

top-performing channels for decades, email marketing engagement

rates are dropping year after year because marketers have

continued to try to use it in a one-to-many fashion which doesn’t

deliver the kind of relevance today’s consumers crave. Eightypercent

of customers are more likely to do business with a company

that offers a personalized experience. Why? Because they’re

more engaged.

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