Watch the Webinar Recording: How 3rd-Party Delivery & Advertising Are Impacting Your Margins

Date: Recorded October 1, 2024 | Available On-Demand

Missed the live webinar? You can now access the full recording of our insightful roundtable, where leaders from the restaurant industry shared strategies for managing the rising costs of 3rd-party delivery (3PD) platforms and advertising fees. Learn how these hidden costs are impacting your bottom line and discover actionable strategies to regain control.

Key Insights from the Webinar:

• The Real Cost of 3PD Advertising: Seth Cohen, President of Sweetfin, revealed how inflated return-on-ad-spend (ROAS) metrics from 3PD platforms can be misleading. Despite showing high ROAS, Sweetfin didn’t see any significant increase in revenue. This mismatch highlights the need for restaurants to closely monitor their ad spend and ensure they aren’t simply shifting sales between platforms.
• First-Party vs. 3PD Sales: Chris Ives, CFO of Bubbakoo’s Burritos, discussed how balancing first-party and 3PD sales is crucial to profitability. While franchisees often want to invest in 3PD ads to increase visibility, Chris shared how focusing on first-party customer acquisition yields better long-term results.
• Discount Wars on 3PD Platforms: Patrick Barry, SVP of Marketing at &pizza, explained how the constant pressure from 3PD platforms to offer discounts can lead to margin erosion. He emphasized that restaurants need to be wary of getting caught in “discount wars” and find ways to incentivize direct orders instead.
• Effective First-Party Engagement: Seth Cohen also shared how Sweetfin uses targeted loyalty programs and direct communication to drive customers away from 3PD and toward their own ordering platform, improving margins and customer retention.

Featured Speakers:

• Seth Cohen, President of Sweetfin
• Chris Ives, CFO of Bubbakoo’s Burritos
• Patrick Barry, SVP of Marketing at &pizza
• Alexa Detzi, VP of Customer Success at Thanx
• Hosted by Aaron Newton, Chief Data Officer at Thanx

Why Watch?
This roundtable offers invaluable insights for operators and marketing executives looking to protect margins and grow profitability. Whether you’re facing challenges with 3PD costs or seeking to strengthen your first-party engagement, this webinar provides actionable strategies that can make a real impact on your restaurant’s bottom line.

Don’t miss out!
Watch the webinar recording now and learn how to optimize your approach to 3PD and first-party channels.