DRIVE FREQUENCY, NOT JUST DISCOUNTS.

Loyalty That Fuels Repeat Pizza Orders

Thanx helps modern pizza brands grow visit frequency and first-party revenue — without custom apps, deep discounts, or extra operational lift.

Mobile interface of Blaze Pizza’s ordering app displaying a “Chef Inspired & Fast Fire’d” message with a floating pizza image. Includes a prominent orange “Start Your Order” button and a loyalty section below labeled “Your Blaze Rewards.”

Trusted by

  • Buddy’s Pizza logo featuring “Buddy’s” in a blue cursive font, surrounded by a red and yellow circle with the text “1936 Original Detroit-Style Pizza.”

Why Legacy Loyalty Falls Short for Pizza

Legacy platforms struggle with the pizza category’s unique challenges — mix of in-store and digital traffic, high volume, and slim margins. They push broad discounts and lack the tools to influence behavior.

Stories from real customers after switching to Thanx:

  • 48% of first-time guests made a third visit

    Driven by targeted campaigns and a frictionless sign-up tied to credit card payments.

  • More than 40% of revenue comes from engaged loyalty guests

    Showing the impact of activating even infrequent customers.

  • Engaged users grew 138%

    In just one quarter by pairing LTOs with smart re-engagement automations.

Trusted by Top Brands

Collage of mobile app screens from multiple pizza brands, including Blaze Pizza, &pizza, Rotolo’s, Curry Pizza House, Pinthouse Pizza, and Buddy’s. Each screen showcases unique loyalty programs, rewards balances, and promotional designs.

Loyalty That Works Like Pizza Ops Do

Pizza operators need loyalty tools that flex with their operations and don’t slow down the line. Thanx delivers:

  • 30%+ check capture — even in-store
  • Campaigns live in minutes, no vendor delays
  • Offers triggered by visit count, time of day, or store location
  • Flexible rewards: free delivery, early access, merch, not just coupons
  • No app required — just link a card, earn automatically
Mobile UI preview of a Blaze Pizza app banner with the headline “Feed the Whole Family – 5 for $35,” featuring red chili peppers and a pizza. A small window on the left shows a file upload interface labeled “Home Hero” with the same banner image, indicating content customization.

What Operators Are Saying

We’re now able to recognize and reward every guest — even if they don’t use the app. That makes loyalty way more accessible.

Blaze Pizza

Christian Kuhn, CMO

Thanx helps us test ways to shift customers away from third-party delivery and into our own digital channels.

&pizza

Patrick Barry, SVP Marketing

Let’s Show You the Revenue You’re Missing

Your loyalty program should do more than count members — it should grow revenue. We’ll benchmark your current performance and show what’s possible with Thanx.