Announcing Thanx’s new self-service points engine delivering superior marketing agility. Read more here.

Close
Thanx Logo
  • Platform
    • Platform Overview
    • Why Thanx?
    • Digital Experiences
    • Personalized Guest Engagement
    • Loyalty + CRM
    • Open platform + APIs
    • NEW! Product Announcements
  • Services
  • Partners
  • Customers
  • Resources
    • Resources
    • Transitioning Loyalty
    • Loyalty Disrupt Newsletter
    • Food Fighters Podcast
    • Campaign Inspiration
  • Log In
  • Request a demo



Think “animal style” but better.‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Thanx Loyalty Disrupt newsletter logo

Bite-Size Loyalty Newsletter

ISSUE 006

Hi Reader,

This week, I have an exciting announcement about our latest release of Loyalty 3.0 as well as five tips on how to make your loyalty data actionable. I’ll also share my thoughts on Shake Shack’s latest bitcoin rewards announcement.

Thanx for reading!

Emily

 

Not yet subscribed?

Get the latest in restaurant loyalty news delivered straight to your inbox.


Subscribe

Announcing Hidden Menu

Discounts are fleeting. Customer joy is eternal. That’s the thinking behind today’s official launch of Hidden Menu, the latest release on our new Loyalty 3.0 platform. The idea of a hidden or secret menu isn’t new. You have probably ordered Animal Style fries from In-N-Out or at least heard of the Pink, Orange, Blue, and Purple Drinks at Starbucks. But secret menus of the past are limited: 

  • Guests can only access them in-store
  • Any guest can learn about and then take advantage of the secret menu
  • You can’t turn them off and on (at least not easily)

So what’s really cool about the new Thanx Hidden Menu feature? You can offer your hidden menu in-store OR online, you can limit menu availability to whomever you choose and you limit access to the menu to a specific period of time. 

This flexibility opens up a ton of use cases and as marketers, should inspire a huge amount of creativity. Think about Chipotle’s “Guac mode”. For a limited time, guests who sign up for the the loyalty program and get “Guac mode verified” get access to surprise guac rewards throughout the year. Now that’s a sign-up offer that drives engagement!  

By the way, if you are looking for ideas, we will soon be releasing a much anticipated “Non-Discount Reward Cookbook”. It’s a massive list of non-discount reward ideas dreamed up by our Thanx team of marketing and design experts. More on this in my next newsletter.

Making loyalty data actionable

This week, Thanx CEO,  Zach Goldstein along with Ben Rabner, CMO of Costa Vida and Nicolas Nieto, VP Marketing and Brand of Roti joined me to talk about how to Make Loyalty Data Actionable. In the webinar, we talked a lot about data challenges and trends and how to get started with more targeted marketing. 

Here are the top five takeaways:

  1. More data: By 2025, 54% of dining occasions will take place online. If you have your ordering experience optimized for data capture (think: no guest checkout and a compelling intro reward), then most of those digital consumers can be enrolled into your marketing database. You are about to be swimming in data.
  2. More accountability: Data availability fundamentally changes the role of the restaurant marketer. Now, marketers have the ability (and burden) of delivering the right message, to the right person, at the right time. And when you CAN trace marketing outcomes to actual revenue, there is an expectation that you do.
  3. More curiosity: Start with the business insight you are looking to understand, not with the the work of organizing and perfecting the dataset. This can help drive incremental value from data, rather than analysis paralysis. Thanks Ben Rabner for this insight!
  4. More focus: Customers who make 3 purchases are 10x more likely to come back than customers who only make one purchase. That’s why, I recommend looking at your customer activation funnel (customers in your database, customers with an account, customers with 1 purchase, 2 purchases and 3 purchases) and setting up a nurture series to drive conversion between each stage. These lifecycle campaigns drive 4.5% conversion and $25 per conversion on average on our platform.
  5. More experimentation: Test, test, test. Test the hell out of everything. A, B, C, and even D test everything you do. And make decisions based on what drive incremental revenue. It’s hard to argue with ROI.
Watch the Webinar

Non-Discount Reward of the Week?

Shake Shack tests Bitcoin rewards

Shake Shack is offering loyalty rewards in the form of Bitcoin. I’m obsessed with this initiative for exactly one reason (and it has nothing to do with Bitcoin)…it’s because Shake Shack is experimenting. And while they may find out that very few of their customers actually cash in, the point is that they are testing new ways to engage their guests (and hopefully measuring the outcome based on incremental revenue).

Have a unique “non-discount” reward that you would like to share?

Submit it here

You are receiving this email because you are part of the Thanx mailing list.

Thanx, Inc. · 1700 Van Ness Ave #1066 · San Francisco, CA 94109 · USA

Click here to unsubscribe 

Suggested content

Stylized screenshot of a still frame from the Thanx Overview Video

Thanx Overview Video

See why Thanx is the #1 guest engagement platform for differentiated, on-brand incentives focused on access, exclusivity and personalization.

Visit Video

The Great Big Book of Non-Discount Rewards

40+ non-discount reward ideas for brick-and-mortar brands to move beyond coupons.

Visit Guide

Thanx Restaurant Digital Model

Calculate the profitability of driving your owned ordering channel growth. Play with assumptions, third-party commissions, and calculate both top-line revenue from online channels and savings from direct ordering.

Visit Guide
Thanx Logo

For Merchants

  • Help Center
  • Status
  • Pricing
  • Services

Company

  • Contact us
  • About us
  • Careers
  • Press

Compare Thanx

  • Thanx vs. Punchh
  • Thanx vs. Paytronix

Privacy, Terms, Cookie Policy

© ‘23 Thanx, Inc.
Manage Cookie Consent
We use cookies to optimize our website and our service.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}