Announcing Thanx’s new self-service points engine delivering superior marketing agility. Read more here.

Close
Thanx Logo
  • Platform
    • Platform Overview
    • Why Thanx?
    • Digital Experiences
    • Personalized Guest Engagement
    • Loyalty + CRM
    • Open platform + APIs
    • NEW! Product Announcements
  • Services
  • Partners
  • Customers
  • Resources
    • Resources
    • Transitioning Loyalty
    • Loyalty Disrupt Newsletter
    • Food Fighters Podcast
    • Campaign Inspiration
  • Log In
  • Request a demo



$5 if you can tell me what all three acronyms stand for.‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Thanx Loyalty Disrupt newsletter logo

Bite-Size Loyalty Newsletter

ISSUE 008

Hi Loyalty,

 

This week, I’ll recap our Dallas event and talk about the latest in non-discount loyalty collaborations.

 

Thanx for reading!

Emily

 

Not yet subscribed?

Get the latest in restaurant loyalty news delivered straight to your inbox.


Subscribe

A recap of our Dallas event

Last week we welcomed Yum! Brand’s former CEO, Greg Creed, and founding COO of Kitchen United, Meredith Sandland, to join Thanx CEO and founder, Zach Goldstein, at an intimate event in Dallas for restaurant industry executives. Creed and Sandland talked about their award-winning books, R.E.D. Marketing: The Three Ingredients of Leading Brands and Delivering the Digital Restaurant, and shared insights into the digital evolution of the restaurant industry. 

 

The conversation focused on key issues facing restaurants including why marketing should be R.E.D. (relevant, easy, and distinctive), the role of 3PD in the digital world, and if NFTs are here to stay. In case you missed the event or the live stream, you can check it out here.

 

“Easy Beats Better.”

An old adage of Creed’s from his days at Yum! Brands, “easy beats better” has become his marketing mantra. Goldstein expanded on delivering ease to restaurant customers through digital touch points, saying that while many restaurants want to create a distinctive experience, focusing on ease of use for apps, online ordering channels, and digital interfaces may be a simpler and more cost-effective way to meet consumer demands. 

 

Buy not build.

“The time we spent trying to build technology was time we weren’t spending on things we were actually good at.” During his tenure at Yum! Brands, the company made several investments in tech to make their existing brands more successful. Creed believes restaurants who aren’t experts in technology, should focus on what they can be exceptional at, which for Yum! Brands was getting food out the door that is hot, on time, and accurate.

 

Scale hospitality, digitally.

Sandland understands hospitality in a digital world from her time at the Google-backed ghost-kitchen, Kitchen United. “Technology makes it possible to touch every single person consistently, to remember what they ordered, to recommend the right thing, and to scale that hospitality in a way that you cannot do with humans,” said Sandland. However, she emphasized that the goal of technology doesn’t have to be eliminating human-centric touch points but rather scaling the experience.


Watch the event recording

Dunkin’ Donuts x e.l.f. Cosmetics collaborates on merchandise with exclusive access for members

 

Coffee and make-up lovers rejoice! Dunkin’ Donuts announced the launch of their collaboration with makeup brand e.l.f. Cosmetics recently. The brands hope super-fans will start their day with their favorite Dunkin’ drink alongside coffee and donut-inspired eyeshadow shades, lip gloss, and makeup primer. This omni-channel campaign will also feature a pop-up shop experience in NYC where customers can score the makeup products alongside their favorite DD pick-me-ups. 

 

Why do we love this? Because e.l.f. Cosmetics is giving their Beauty Squad loyalty program members early access to these LTO items. The Dunkin’ brand has also been leveraging this exclusive merchandise for their customer base with giveaways of the sold-out set to engaged fans across their social media. We expect more collaborations between restaurant and lifestyle brands, which means more opportunities to build customer loyalty through exclusive access to items and experiences as opposed to discounts and generic rewards. 

 


Want more non-discount ideas?

Hidden Menu Q+A with Thanx’s Director of Product, Clare Vivarelli 

 

Speaking of exclusive access, Thanx’s hidden menu capability launched last month to much fanfare! Interested in learning how your restaurant can use hidden menus as a part of your marketing strategy?


Watch the Q+A video

Non-Discount Reward of the Week?

 

Nekter launched a flavor loved universally, exclusively on their app. 

 

Nekter, a 160+ unit juice bar chain, made their new PB&J Trio available to their loyalty program members first in an exclusive offer through their app starting on 4/2. This gives Nekter’s app users the opportunity to try spring menu items like their PB&J Smoothie and Bowl & Chia Parfait before launching to all customers on 4/7.

 

Note: While I love the idea of a menu exclusive, I’m not sold on restricting items to just app users. Yes, the campaign may encourage some to download the app but there are always going to be guests (potentially valuable ones!) that won’t ever download. App-exclusives leave out loyal customers who prefer to engage in other ways. My advice? Be everywhere your best customers are. Don’t ask them to change for you. It’s a losing battle.

 

Have a unique “non-discount” reward that you would like to share?


Submit it here

 

You are receiving this email because you are part of the Thanx mailing list.

Thanx, Inc. · 1700 Van Ness Ave #1066 · San Francisco, CA 94109 · USA

 

Click here to unsubscribe 

Suggested content

Stylized screenshot of a still frame from the Thanx Overview Video

Thanx Overview Video

See why Thanx is the #1 guest engagement platform for differentiated, on-brand incentives focused on access, exclusivity and personalization.

Visit Video

The Great Big Book of Non-Discount Rewards

40+ non-discount reward ideas for brick-and-mortar brands to move beyond coupons.

Visit Guide

Thanx Restaurant Digital Model

Calculate the profitability of driving your owned ordering channel growth. Play with assumptions, third-party commissions, and calculate both top-line revenue from online channels and savings from direct ordering.

Visit Guide
Thanx Logo

For Merchants

  • Help Center
  • Status
  • Pricing
  • Services

Company

  • Contact us
  • About us
  • Careers
  • Press

Compare Thanx

  • Thanx vs. Punchh
  • Thanx vs. Paytronix

Privacy, Terms, Cookie Policy

© ‘23 Thanx, Inc.
Manage Cookie Consent
We use cookies to optimize our website and our service.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}