Thanx just announced a new offering that’s part of our recently launched Loyalty 3.0 platform. It’s called Access Pass and it allows restaurants to experiment with NFTs without having to manage blockchain technology.
In NRN’s recent article on the topic, Joanna Fantozzi smartly describes our new Access Pass as an NFT “loophole” that bypasses the NFT learning curve while still offering the primary benefits.
“The attraction of many of these NFT-based memberships and rewards programs is for customers to join an exclusive club that offers discount and non-discount-based perks.”
With the newly launched Access Pass, restaurants can offer a digital ticket to any experiential benefit they can dream up. The restaurant win/customer catch is it’s only accessible through the loyalty program and, if they choose, to a subset of that group within the program (ie. the top 1% of spenders).
This reward model can be used to encourage more app downloads, drive direct website ordering, shift customers away from DoorDash, or generate excitement and engagement with valued members.
If you remember my previous newsletter about the iHOP rewards program, the idea is the same. Access Pass offers the allure of crypto without the hassle of blockchain. In other words, it’s a way to test the waters without wading in too deep.