Announcing our new One-Click Content Management System! Merchants can now update promotions or messaging within app and web digital interfaces instantly! Read more here.

Thanx
  • Platform
    • Platform Overview
    • Digital Experiences
    • Personalized Guest Engagement
    • Loyalty + CRM
    • Open platform + APIs
    • Why Thanx
  • Customers
  • Industries
    • Restaurants
    • Retail & Retail Services
    • Malls
  • Our Perspective
    • Emerge Stronger
    • Food Fighters
    • Inspiration
    • Our Perspective
  • Log In
  • Request a demo

Customer Story

The Rock Wood Fired Pizza

We want to find out why customers like us, what would keep them coming back, and what would even motivate them to change certain behaviors and with Thanx we have been able to do that.
Joanna Luter, Brand Strategist
The Rock Wood Fired Pizza

The Rock is a restaurant concept specializing in wood fired pizzas and rock and roll atmosphere. Founded in 1995 in Tacoma, Washington, the concept has grown to include 19 locations across the country. Even with successful expansion, The Rock wants customers to feel like they are still dining at their “local pizza joint”. With Thanx, The Rock can offer guests the personalized engagement necessary to maintain that experience.

Watch Video
The Rock Wood Fired Pizza email examples created in Thanx

Unlock and influence customers behaviors.

We wanted to be able to talk to our guests, hear what they wanted and needed, and reward them for behavior that made a difference to us.

The guest guesswork is gone with Thanx. The Rock can better understand their customers and instantly get a snapshot of their most frequent diners, customer spending habits, and visit frequency. Thanx then recommends automated campaigns designed to influence customer behavior in real time.

The Rock Wood Fired Pizza NPS example in Thanx dashboard

A complete customer engagement solution.

The Rock wanted more than just a loyalty program. They wanted a partner to engage with their customers at every step of their journey. From assessing feedback to monitoring store level performance, Thanx brings all of these performance metrics to life for The Rock.

With Thanx, we are bringing in revenue we could have lost to another restaurant. The incremental revenue that could have gone to another competitor is now ours and that is very powerful.

Brand Strategist Joanna Luter

Custom segments created in Thanx for The Rock Wood Fired Pizza restaurant

Incremental revenue that adds up.

When you can personalize the customer experience, you give the customer a reason to keep coming back. Thanx segmented campaigns take that personalization a step further and ensure any promotions are optimized for each guest for maximum ROI. With Thanx, The Rock can deploy targeted offers, track results, and measure the financial impact on their sales immediately. Incentivizing repeat business keeps predictable revenue a part of The Rock’s bottom line and out of the hands of their competitors.

Leading brands partner with Thanx.

Let’s see how we can help you too.

Request a demo
Thanx

For Merchants

  • Help Center
  • Refer a merchant
  • Status

Company

  • Contact us
  • About us
  • Careers
  • Press

For Consumers

  • Log into your account
  • Get the Thanx app

Privacy, Terms, Cookie Policy

© ‘21 Thanx, Inc.