Savory Fund’s Pincho Burgers and Kebabs

Savory Fund’s PINCHO Burgers and Kebabs

We went from -7% same-store sales in Dec 2023 to +7% which is a massive swing. We attribute the turnaround to what we learned working with Thanx.

Otto Othman, CEO and Co-Founder
Savory Fund’s PINCHO Burgers and Kebabs

PINCHO Burgers and Kebabs is an award-winning fast-casual chain known for its unique concept inspired by street food, fresh ingredients, custom meat blends, and distinctive flavors. PINCHO is a Savory Fund brand, an industry-leading hospitality investment group known to back the success of leading restaurant innovators including Swig, Mo’Bettahs, Houston Hot Chicken, Hash Kitchen, R&R BBQ, and many more.

Download PDF Case Study

+14%

same-store sales

+50%

converting 1st-time guests to regulars

+36%

engaged customers

Image showing a creative email from PINCHO with "+14% SSS" for Same Store Sales as a metric above the email design and an orange arrow in the background going up to the right

Expert data services for business growth

By leveraging Thanx’s Data Services, PINCHO pinpointed a critical operational issue – order accuracy and implemented targeted improvements. This strategic approach led to a remarkable 14% increase in same-store sales.

PINCHO email creative with a circle showing 20% transitioning to 30%

Increase habitual customers

PINCHO improved order accuracy from 80% to nearly 92%. This operational excellence not only boosted customer satisfaction but also drove a 50% increase in loyalty member activation rates from 20% to 30%.

Unlock insights from loyalty program data

Thanx helped PINCHO unlock the full potential of their loyalty program, “The PINCHO Club.” By focusing on activating new members, they saw a 36% growth in their engaged customer base and a 41% increase in revenue from these customers.

Seamless transition to new POS

With Thanx’s support and highly customizable platform, PINCHO switched to a more efficient point-of-sale system, Toast. These changes were instrumental in reversing -7% SSS in Dec 2023 to a +7% SSS growth.

Get the full story

Learn about PINCHO in the full PDF case study or check out their apps.

Full case study Download App