No more complaints at the register
The previous program created a negative impact on guest experiences, including hardware connectivity issues and operator reluctance, which hindered the growth of their loyalty program and participation. With credit card-linked loyalty from Thanx, the speed of service improved, the in-store connectivity issues evaporated, and their guests loved that they could earn benefits just by swiping a credit card.
Massive uptick in enrollment
With the improved program, Mo’Bettahs could finally lean into promoting their loyalty program. Active membership in the program grew more than 15x in a single year, to 220k members, up from only 15k who had participated in the previous program.
Higher frequency, more sales
Thanx allows Mo’Bettahs to focus on leveraging their database and delivering more personalized, relevant offers and campaigns to their customers. In 2023, when most restaurants were raising prices, Mo’Bettahs defied industry trends with a positive traffic trend, leveraging the loyalty database of members to positively influence growth, despite cannibalization of sales due to rapid expansion.
Thanx is an elevated product. With technology, you get what you pay for. The cost of Thanx is more than justified by the impact on sales, the incremental traffic, and the seamlessness of the guest experience. If you go with a low-cost solution, you better have a good IT team who can spend all of their time making it a seamless experience. That’s why Thanx is worth the premium price.
CEO Rob Ertman
Reduced dependence on price increases
With better tools like A/B testing and lifecycle marketing automations to create a personalized and seamless guest experience both in-store and online, Mo’Bettahs was able to grow same store sales and reduce the need to increase prices compared to competitors. This approach grew customer loyalty and further contributed to the loyalty database’s growth.
Get the full story
Learn more about how Thanx compares to alternatives and read the full case study.
