Why Honest Mary’s Chose Thanx
- Designed for Lifecycle Marketing: Honest Mary’s needed a way to nurture first timers into coming back just a few more times. Thanx delivered with one-click, behavior-based automations, lifecycle funnel reporting, and performance benchmarks—making targeted engagement effortless.
- A/B Testing and Optimization: To drive results, Honest Mary’s knew they had to test and learn. Thanx made it easy with built-in A/B testing and clear reporting to reveal what drives revenue—fast.
- A Dynamic, Custom App Experience: Honest Mary’s wanted a high-quality, branded app experience that could evolve over time without expensive development work. Thanx provided a custom app that felt native to their brand and intuitive for guests.
- Real, Measurable Revenue Impact: Above all, Honest Mary’s wanted proof that marketing efforts could directly influence same-store sales. With Thanx, they finally had the tools—and the data—to show it.
What Made It Work
1. Lifecycle Campaigns That Convert
SpeakScale, the marketing agency that runs marketing for Honest Mary’s, built targeted campaigns using Thanx automations, turning one-time guests into loyal regulars. These automations helped Honest Mary’s achieve 88% first purchase activation, beating industry benchmarks.
We’re turning loyalty and guest data into meaningful revenue growth.
Founder & CEO Nelson Monteith
2. Easy-to-Use A/B Testing and Reporting
With Thanx’s built-in testing tools, the SpeakScale team was able to optimize guest messages to improve ROI continuously. This iterative testing was not only easy, but it also helped scale revenue-driving offers across all locations.
3. Custom App UX That Reflects the Brand
Thanx’s app customization tools made it easy to design and evolve an app that felt like an extension of the Honest Mary’s brand—clean, intuitive, and life-giving.
The app feels like a natural extension of the Honest Mary’s experience.
Founder & CEO Nelson Monteith
4. Data-Driven Offer Strategy
Using Thanx segmentation tools, Honest Mary’s now delivers the right offers at the right moment. Their 32.2% revenue capture rate is nearly double the QSR average.
5.Operational Partnership That Drives Results
SpeakScale + Thanx worked together to implement and optimize the program, supporting Honest Mary’s through launch and ongoing growth.
Thanx gives us the precision tools to turn guest data into revenue.
Co-Founder Hunter Stensrud
Get the full story
Read the full case study by downloading the PDF.
