What drove the revenue impact
- App-less signup: Guests scan a QR code on the menu and then sign up on their phone via a quick and easy flow. No app to download.
- Partner collaboration: Thanx proactively identified the problem and co-created the solution.
- Offer optimization: Shifted from “$10 off” to immediate gratification with a free menu item today.
- Ease of implementation: No hardware changes or operational disruption.
Why It Worked
Seamless In-Store Signup
Bottleneck used Thanx’s app-less loyalty experience linked via a QR code on the menu. By embedding a QR code directly into their menus—designed as a Bar Bites “menu item”—guests could scan and join instantly, then redeem a free Bar Bite that same visit. The whole signup experience is just a few clicks – no lengthy forms or app download required.
We used Thanx’s app-less loyalty experience by adding a QR code right on our menu. Customers could join instantly with one scan and be rewarded during that visit.
CMO Angela Zoiss
Immediate Gratification Offers
The incentive changed from a generic “$10 off” to a “Free Bar Bite Today.” Guests didn’t have to wait to use their reward—creating urgency and excitement.
Habit-Building Activation
Not only did new members join at higher rates, but data showed they were coming back. Third purchase tracking is up YoY, proving that these members weren’t one-and-done but were becoming loyal regulars.
It's great to have a partner like Thanx who quite literally scheduled an office hours session with us to talk about our data. That was not something I even asked for. The value of that type of partnership is hard to overstate.
CMO Angela Zoiss
