Celebrating Diversity: How Thanx Clients Honor Pride Month

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At Thanx, we’re committed to empowering our brands to harness their unique identity and voice to foster and celebrate their relationships with their most loyal customers. We’re particularly inspired when our merchants use their voice to champion diversity and inclusion within their community.

As Pride Month progresses, we’re excited to spotlight some of our incredible partners who are going above and beyond to show their support for the LGBTQ+ community. From fundraising initiatives to exclusive events and menu specials, our clients are spreading love and acceptance in creative ways, using their unique voices to extend appreciation to their loyal fans and give back to their local communities. Join us as we dive into the inspiring campaigns of our innovative partners:

Pizza for a Cause: &Pizza Raises Money for SMYAL

  • &Pizza partnered with SMYAL, a non-profit organization dedicated to supporting LGBTQ youth in the Washington, DC, metropolitan region. On June 10, &Pizza generously donated 20% of sales from its D.C., Maryland, and Virginia (DMV) shops to SMYAL, encouraging customers to use the code SMYAL at checkout. Additionally, &Pizza introduced Cinna-Knots to its menu, with $1 from every $5 purchase donated. Beyond fundraising, &Pizza actively participated in Washington, D.C.’s Pride Parade on June 8, distributing Vegan Blackout Cookies, free &pizza coins, &pride swag, and more. CEO Mike Burns underscores the brand’s commitment, stating, “We are excited to partner with SMYAL this month to support and uplift LGBTQ youth in the DMV area. At &Pizza, we believe in the power of unity and making a difference. This partnership not only allows us to give back but also aligns with our core values of inclusivity and support for all our fans.” As a mission-driven brand focused on social consciousness and community, &Pizza remains rooted in an employee and community-first mentality, taking real and meaningful actions towards inclusivity.

Bottleneck‘s Pride-Inspired Drink Special:

  • Bottleneck Restaurant Management is spreading love with a pride-inspired drink special, called the Rainbow Road, that celebrates diversity in a refreshing way across their restaurants. This limited-time drink special, made with New Amsterdam vodka, peach schnapps, cranberry juice, and orange juice, not only tastes delicious but also serves as a symbol of inclusivity. Through this simple yet meaningful offering, Bottleneck fosters a welcoming environment where everyone feels valued and accepted.

Eureka!‘s Vibrant Pride Promotion

  • Eureka! is embracing the spirit of Pride Month with a vibrant cocktail, in collaboration with Titos Vodka, available all month long. A portion of the proceeds for all Pride Party cocktails sold will be donated to Start Out Community, a group of LGBTQ+ founders and professionals dedicated to networking, scaling knowledge, and exposure for LGBTQ+ entrepreneurs.

Next Level Burger‘s Commitment to Inclusivity

  • Next Level Burger celebrates diversity and equality every day, so to set this month apart, their local teams have each selected LGBTQ+ nonprofit organizations to support. All proceeds from their Peachy Passion Pride Shake will support over eight organizations. Learn more about each organization and the pride promo, here.

Velvet Taco‘s Prideful Brunch Offering

  • Velvet Taco is kicking off pride with a delicious brunch burger, featuring lemon chile aioli, green onion, peppered bacon, tater tots, and queso blanco, topped with a medium egg, candied pepitas, and served on a rainbow waffle tortilla. For every Pride Brunch Burger sold, Velvet Taco is donating a portion of proceeds to Lambda Legal, an organization dedicated to fighting for lived and legal equality for the LGBTQ+ community and everyone living with HIV.

As Pride Month unfolds, we’re deeply moved by the creativity and compassion of our clients as they celebrate diversity and spread love in their communities. From impactful fundraising initiatives to inspiring special events and limited-time menu offerings, these brands are making a tangible difference. They’re proving that inclusivity isn’t a fleeting trend – it’s a powerful statement of values and a testament to being the best version of your business.

Making a Difference With Thanx

We urge our customers and future partners to take advantage of the technology Thanx offers and to use their loyalty segments to connect with their top customers to make a positive impact. Some ideas include:

  • Offering special hidden menu items to mark significant holidays, making those occasions extra memorable and impactful.
  • Granting early access to loyalty members for limited-time offerings to fundraise for important cause.
  • Allowing reward members and VIP to vote on where to donate raised money.
  • Amplifying awareness for vital and important social justice causes through targeted push notifications, using your branded app as a force for change.

Every action taken to uplift and empower communities and champion your business’s beliefs contributes to a brighter, more inclusive future for all. At Thanx, we’re immensely proud to stand beside our partners in their journey to create a more inclusive and connected world, one customer at a time. Happy Pride Month!