Zach Goldstein
CEO and Founder, Thanx
Former Bain Consultant specializing in growth strategy, data analysis, customer satisfaction and retention management. NRN Power List 2020.
Thanx Advisory Services
We help you unlock the potential of your restaurant brand
Thanx has spent more than a decade building best-in-class solutions to help restaurants become more digitally mature. Now the benefits of those learnings are available to you via our technology and marketing advisory services, even if you have not deployed any part of the Thanx technology platform.
At Thanx, we have a front row seat to the rapid rise of technology and data-driven decision-making in the restaurant ecosystem.
Our team understands the strengths and nuances of nearly every technology category in the market, as well as how to bring them together for maximum return. Through our hands-on approach, technological experience, and deep knowledge of the industry, we successfully marry technology and restaurants in ways that unlocks growth. And it’s not just the Thanx team; we partner closely with our Board Director Greg Creed — former CEO of Yum! — and his advisory group Creed UnCo.
Retained by global private-equity firms and public and private businesses of all sizes, Thanx Advisory Services and Creed UnCo have a successful track record of identifying, assessing, and developing best-in-class marketing and technology strategies for the hospitality space. Oftentimes engaged confidentially, we respect the sensitivity of an organization’s goals and business needs.
Services offered:
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Technology stack optimization
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Marketing strategy
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Digital transformation services
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Technology evaluations
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Loyalty and marketing program benchmarking
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ROI analysis
We have a rich history as leaders in the industry we serve.
Greg Creed
Former CEO, Yum!
Former CEO and Board Member for Yum! Brands. Previously CEO of Taco Bell, He serves on the board of directors of the Whirlpool Corporation.
Emily Rugaber
VP of Marketing, Thanx
Former Director of Business Intelligence Consulting at analytics company, GoodData. Advised Fortune 500 clients including SAP, Hewlett Packard Enterprise, Target, and Nestle.
Collin Wallace
Thanx Advisor
Former VP Insights at Thanx and Head of Innovation at Grubhub. Advisory Board for EatOkra and Frank Pepe’s Pizzeria. Business and Innovation Lecturer at Stanford Graduate School of Business and Managing Director at Tech Stars.
We invest in understanding your restaurant’s unique opportunities, so we can masterfully recommend the technologies and services to capture them.
Thanx is consistently guided by our three key values:
- Provide a strategic vision to lead and inspire our partners.
- Move fast and enable our clients to do the same.
- Prioritize transparency across every interaction.
