Loyalty and guest engagement for restaurants.

Thanx helps brands grow customer lifetime value through dynamic, flexible loyalty programs and easy-to-use lifecycle marketing campaigns and automation.

Thanx is the #1 loyalty and guest engagement platform to grow restaurant customer lifetime value in the digital era – without relying on expensive discounts.

Thanx loyalty programs and marketing tools focus on access, exclusivity, and personalization over static, discount-focused programs that are both expensive and brand-devaluing. Thanx’s proprietary credit card tokenization technology dramatically increases the accuracy and volume of enrollments and purchase data captured within our CRM.

There is a big problem with traditional loyalty programs today:

Most restaurant loyalty programs today fail to drive enough enrollment and participation to drive measurable ROI. They rarely change after the initial launch and most are unable to reach enough customers to materially impact the revenue.

Ordering experiences are poorly integrated with these loyalty programs, driving guests to third-party delivery apps for their superior convenience and promotions.

Data is often siloed and unactionable while marketing tools are not sophisticated enough to leverage the data that is captured. This leads to generic marketing, over-discounting and irrelevant communications to the customer.

Thanx is different from traditional loyalty and guest engagement platforms:

With Thanx, proprietary credit card integration and frictionless experience make loyalty effortless for staff and guests. Thanx’s flexible, self-service loyalty engine enables marketers to make changes to their program over time to improve performance.

Thanx’s loyalty-integrated ordering experiences win and retain customers on first-party channels. Create differentiated, on-brand loyalty programs that capture more data and are not discount-dependent to elevate guest engagement.

Leverage sophisticated marketing automation that is easy to use and drive incremental revenue. Thanx is a modern platform designed for interoperability and data portability so brands can get the most from their entire tech stack.

We were thrilled to work with Thanx to develop the new app and loyalty program to create more ways for fans to engage with our brand in a creative, fun and rewarding way. Over the past 15 years, Bubbakoo’s has entered into a league of its own within the fast-casual industry, and our new app, loyalty program and menu items are a reflection of our unwavering commitment to providing a fantastic experience to our fans.

Bubbakoo's Burritos

Mimi Somerman, Chief Marketing Officer

How Thanx integrates with Revel

Thanx offers a best-in-class CRM, loyalty platform, marketing automation, and digital ordering experiences on mobile and web. Thanx offers both mobile apps and web ordering experiences with industry-leading conversion rates of 80-95%. Guests can explore the menu, view available rewards and benefits, and reorder previous purchases with just a few clicks.

With the Thanx + Revel integration, restaurants achieve a 360-degree view of their customers

The robust capture of both in-store and online purchase data, including SKU data, enables targeted, personalized marketing, driving customer retention, brand affinity, and provable ROI. Thanx’s guest engagement and automation tools make it easy for brands to activate new customers turning them into lifelong fans and with Thanx’s easy A/B testing tools with comprehensive revenue reporting, it’s simple to see what’s working and improve what’s not.

As an innovator in our category, customers expect interactions that are relevant and personalized, but up until now, 1:1 marketing has been difficult to do at scale without a big team. Now, with Thanx, we can understand our current customers as individuals, test our assumptions about how to better serve them, and then quickly automate what works without a major effort that takes us away from other initiatives.

Hopdoddy Burger Bar

Jennifer Faren, VP of Marketing

Loyalty and guest engagement for restaurants.

How Thanx integrates with Revel

With the Thanx + Revel integration, restaurants achieve a 360-degree view of their customers

Want to learn more about how Thanx can help you grow customer lifetime value on Revel?