Why Oakberry Chose Thanx
- Full creative control: Oakberry needed to launch frequent limited-time offers and promotions without relying on outside developers. Thanx’s CMS gave them the ability to control every pixel of the guest experience—on their schedule.
- Built for speed: With four LTOs planned at the time of launch, Thanx allowed Oakberry to spin up and test new campaigns in real time, from app banners to segmented automations.
- Lifecycle marketing out of the box: Thanx’s 100+ pre-built segments and intuitive automation tools let Oakberry immediately launch personalized campaigns to welcome new guests, win back lapsed ones, and increase order frequency.
- Designed for business outcomes: Unlike vanity metrics from past efforts, Thanx delivered real business impact: 20% MoM digital growth, 50% higher retention, and 25% greater spend from loyalty members.
How they achieved success
App Updates in Minutes, Not Weeks
Oakberry uses Thanx’s self-service CMS to refresh app content every week with new LTOs, event banners, and seasonal promotions—keeping the experience fresh and timely without requiring engineering support. This enables them to maintain high app engagement while reducing marketing manual effort.
We’re updating the app every week. With Thanx, it takes five minutes, and we don’t have to rely on a third party.
Head of Digital, CRM & Loyalty Jorge Lopez
Seamless Promotion of Multiple LTOs
Thanx makes it simple for Oakberry to promote multiple limited-time offers simultaneously—essential during their packed summer launch schedule. The ability to move fast contributed to 20% MoM SSS growth in their first two months on Thanx, and a significant jump in first-party share of digital sales.
Thanx came at the perfect time—we launched four new products in the first two months, and needed a way to promote each one without delays.
Head of Digital, CRM & Loyalty Jorge Lopez
Personalized Retention Journeys at Scale
Oakberry mapped out personalized guest journeys using Thanx’s behavioral segments and A/B testing. This approach helped shift one-time users into repeat buyers, increasing 30-day new guest retention by nearly 50%.
We test every segment before launching an offer. Some guests need a small nudge; others need a big one. Thanx makes it easy to experiment and learn.
Head of Digital, CRM & Loyalty Jorge Lopez
Loyalty That Reflects the Brand
Rather than a transactional points tracker, Oakberry’s loyalty program includes brand-forward elements like athlete collaborations, local event promos, and exclusive perks—deepening guest affinity and increasing average spend. Loyalty members now spend 25% more per order in-store than non-members.
We’re building a lifestyle brand, not just a transaction. With Thanx, our loyalty program reflects that.
Head of Digital, CRM & Loyalty Jorge Lopez
