Build habits, not just redemptions.

Turn Sweet Treats into Sweet Returns

Thanx helps brands like Nothing Bundt Cakes, Menchie’s, and Salt & Straw grow repeat visits and revenue — no discount addiction or dev work needed. On average, Thanx loyalty programs drive 3x higher frequency among top guests.

Mobile phone screen displaying the Nothing Bundt Cakes app, featuring a banner that says “Lemon Blueberry is Here!” with a sliced lemon blueberry bundt cake and smaller bundt treats on a yellow background.

Trusted by

  • Menchie’s logo – A playful, rounded pink and green logo featuring the brand name “menchie’s” with a stylized frozen yogurt swirl on top of the “i”.
  • Salt & Straw logo – A black and red vintage-style logo with “Salt & Straw” written in a hand-lettered font.

Why Legacy Loyalty Doesn’t Cut It for Treat and Dessert Chains

Punch cards. Patchy data. Clunky tech. Legacy systems don’t scale — or reflect the premium experience brands like Nothing Bundt Cakes and Menchie’s want to deliver.

Why leading brands are switching to Thanx:

  • Nothing Bundt Cakes logo – A scalloped-edged blue logo with white text that reads “Nothing Bundt Cakes”.

    Nothing Bundt Cakes

    Launched Bundtastic Rewards across 600+ bakeries, fully integrated with their POS. Campaigns like BOGO Bundtlets drove return visits — now, 38% of first-time guests return for a third purchase.

  • Go Greek Yogurteria logo – A circular navy blue logo with gold text that reads “Authentic Yogurteria” around the edge and “Go Greek” in the center.

    Go Greek Yogurt

    Hit 44% loyalty participation — without requiring an app download. Simple digital enrollment and targeted campaigns made it easy for guests to join and come back. Early results show a clear lift in engagement.

  • Menchie’s logo – A playful, rounded pink and green logo featuring the brand name “menchie’s” with a stylized frozen yogurt swirl on top of the “i”.

    Menchie’s

    Has built a foundation to scale smartly. Their new branded, tiered app experience will centralize customer data across franchisees — a major step toward driving better loyalty insights and results.

Trusted by Top Brands

Mobile app screens of four restaurant brands—Go Greek, Nothing Bundt Cakes, Menchie’s, and Salt & Straw—displaying their customized online ordering experiences, each styled with their unique brand colors and visuals.

Built for the Pace of Your Restaurant

Operators need loyalty tech that’s quick to launch, easy to use, and built to scale.

  • Works in-store and online — no app required
  • Automated check-in, birthday rewards, bonus campaigns
  • Real-time POS integration with Toast and more
  • Manage loyalty and LTOs in a single system
  • Unified guest data for segmentation and reporting
Mobile app screen showing the Nothing Bundt Cakes home page with a bundt cake on a plate being shared by three forks. The banner reads “The Inner Circle for Bundt Cake Lovers – Earn joy points with every purchase.” A smaller preview on the left shows the image being uploaded as the home hero.

Is Your Loyalty Program Actually Driving Growth?

Thanx customers average 300+ signups per location/month and reach 30% data capture in six months — versus <10% with legacy tools. Still measuring success by redemptions or average check? It’s time for a teardown.