Why Pokeworks Chose Thanx
- Frictionless UX: Fast & secure passwordless logins, frictionless checkout, automatic rewards
- Campaign Flexibility: Easy-to-launch promotions like Feast Mode Fridays, point multipliers, and hidden menus
- Fast Launch: Migration from Punchh to Thanx in 90 days with no disruption
Loyalty membership surge
New guest sign-ups are growing ~4x the previous program—a result of Thanx’s modern digital experience, operational alignment, and frictionless in-store experience. Thanks to frictionless logins, the brand has flipped online purchasing behavior to match in-store purchasing behavior. Online ordering has become the dominant transaction channel for loyalty guests for the first time, driven by better app UX and personalized digital engagement.
Thanx has engineered enrollment in the digital experience down to a science, resulting in an incredible capture rate. We've increased membership growth from our previous program by 4x in just seven months. Thanx just captures data better. It’s engineered to capture, convert, and engage guests in loyalty without friction.
Head of Marketing Ha Ly
Double-digit loyalty member sales growth
Ha Ly and team used segment-specific offers to test and expand what worked. From nudging high-value, multi-entree buyers to improving conversion with seamless signup, Thanx accelerated Pokeworks Rewards’ revenue engine. An October loyalty campaign drove significant sales growth despite historical seasonal slowdowns, with a sustained lift in redemptions and visits for weeks after.
We saw double-digit lifts in loyalty sales during a traditionally slower month. That's not typical. As a marketer, this was a revelation.
Head of Marketing Ha Ly
More perks, fewer discounts
With Thanx’s flexible rewards marketplace, Pokeworks can regularly update its loyalty perks and offer perks at a lower threshold. Additionally, due to the reconfigured Rewards Marketplace, guests can now redeem points more frequently and quickly. This rapid gratification keeps loyalty members active and improves lifetime value without hurting margins.
We laid out the program we wanted, and Thanx helped us make it real. It was a seamless migration with almost no issues.
Head of Marketing Ha Ly
