Build habits, not just redemptions.

Loyalty That Brews Long-Term Growth

Thanx helps modern coffee brands grow repeat business and revenue — without requiring apps, developer support, or heavy discounting.

Mobile screen showing the Joe Coffee ordering interface with a cup of coffee, sandwich, and pastry. The screen includes navigation tabs like Hot, Iced, Pastry, Food, and Beans, and a button labeled “Start your order.”

Trusted by

  • Kahwa Coffee Roasters logo with bold, uppercase letters in yellow-orange tones, typically shown on a white background.

Why Legacy Loyalty Falls Flat for Coffee

Most platforms rely on clunky tech, deep discounts, and vanity metrics.
They miss the mark on speed, guest experience, and real business outcomes.

  • +33% frequency lift

    After replacing a legacy platform — with an effective discount rate of under 1% (down from 15%).

  • 94%+ Retention

    After launching check-in loyalty across Square and Olo — all without an app.

  • 99-day migration from legacy loyalty

    Today, 43% of first-time guests make a third visit. Loyalty, mobile ordering, and CRM are now managed in one place.

Backed by the Coffee Industry’s Fastest-Growing Brands

Collage of mobile app interfaces from coffee brands including Equator Coffees, Joe Coffee, Bluestone Lane, Kahwa Coffee Roasters, and Satellite Coffee, showcasing loyalty and ordering features on each brand’s customized app experience.
The app is user-friendly, the automations save us time, and we’re able to manage everything with a really small team. It’s just easy.

Kahwa Coffee

Sarah Perrier, President

Built for the Pace of Coffee

Fast-moving coffee operators need tech that’s quick to launch, easy to manage, and built to deliver results — right out of the box.

  • Campaigns go live in minutes
  • Loyalty drives both app and web orders
  • Capture guest data from 30%+ of transactions within 6 months
  • Manage loyalty and LTOs in a single system
  • Reach both digital and in-store guests automatically
Thanx gives us more control, better data, and loyalty that actually drives revenue.

Hopdoddy

Jennifer Faren, VP of Marketing

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What’s Your Program Really Costing You?

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See your real capture, activation, and discount rates — and how to improve them. Or skip to the good part and book a demo.