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Why Customer Retention Is the New Acquisition

Published by: Kim Courvoisier
Why Customer Retention Is the New Acquisition

Most companies spend the lion’s share of their budget on customer acquisition. And while acquiring new customers is crucial for any growing business, retaining existing customers is just, if not more important. Plus, it’s a lot more economical. In fact, it costs up to 5x more to acquire a new customer than to retain an existing one.

We examine why customer retention is the new acquisition in this helpful infographic.

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