Growing a multi-location business — between managing employees, product development, and operations — already exceeds the demands of a full-time job. Every operator could use the help of an expert who understands how to implement cutting-edge customer marketing technology and strategy.
That’s where Merchant Success comes in. An effective account manager dramatically increases marketing return on investment, as brick-and-mortar business operators gain access to a whole new set of benefits, e.g.:
Deeper understanding of customer behavior —
an account manager spends every day cutting data to figure out how to improve marketing success.
Development of more “out-of-the-box” marketing ideas —
an account manager draws on vast experience across multiple industries and regions.
Essentially, merchant success take marketing work off of a business operator’s plate, which frees up time to focus on other initiatives (while still maintaining performance).