Loyalty UNconference - Scottsdale (Recap)

What Attendees Had to Say

Thank you so much for including me! I had such a spectacular time. From the content, logistics, hotel, people, conversation, FOOD, everything was absolutely perfect. I’m leaving buzzing and truly was the best conference I’ve been to!

Katie Love, VP of Marketing, Sonny's BBQ

I loved all the actionable ideas on improving profitability! I literally have five full pages of thoughts, ideas, and takeaways!!

Kim Lewis, CMO, Capriotti's

Thank you for including me. I feel smarter today having been here and learning from you all!

Dana Taylor, COO, Jack's Family Restaurant

2025 Attendees

Amanda Cameron

VP Marketing

Better Buzz Coffee

Dana Taylor

COO

Jack's Family Restaurants

Jacklyn Mitosinka

Director of Brand Marketing

Polly’s Pies Restaurant

Jane McPherson

CMO

Penn Station East Coast Subs

Katie Love

VP of Marketing

Sonny's BBQ Restaurant

Jennifer Dodd

CEO

Main Squeeze Juice Company

Anita Walker

VP Marketing

Fox Restaurant Concepts

Gwen Hutchings

Director of Marketing

Savory Fund

Sergio Perez

SVP of Marketing

Emmy Squared Pizza

Jennifer Weerheim

CMO

Stonefire Grill

Kayla Dillon

VP Marketing

Cheba Hut

Ha Ly

Head of Marketing

Pokeworks

Alexia Penna

VP Marketing

Eureka! Restaurant Group

CJ Ramirez

EVP Marketing

Dog Haus

Morgan Wiley Howland

VP of Digital Innovation

Union Square Hospitality Group

Tracy McGinnis

Director, Multi-Brand Marketing

Panda Restaurant Group

Tom Lockwood

Director of Marketing

Hopdoddy Burger Bar

Kim Lewis

CMO

Capriotti’s

Brooke Perry

VP of Marketing

Velvet Taco

Kaffee Hopkins

Director of Brand Marketing

Marlow’s Tavern

Kathleen VanDervort

VP of Marketing

Carolina Ale House

Nate Bertke

Director of Marketing

Norm's Restaurants

Kim Myers

CMO

Ruby's Diner

Ellie Ovsenik

Director of Digital Marketing

Upward Projects

Rene Puerta

Director of Marketing

Gregorys Coffee

Jessica Serrano

CMO

DIG

A quick look back at the conversations, the connections, and the courtside action.

Thank You to Our Sponsors

Scottsdale Recap

April 16–17, 2025

The Global Ambassador Hotel

The first-ever Loyalty UNconference was a departure from the usual. No panels. No fluff. Just two days of UNscripted, practical, and honest conversation among the best in restaurant marketing leadership.

We focused on what’s working — and what’s not — when it comes to growing customer lifetime value. Attendees left with new strategies, stronger relationships, and a shared commitment to building loyalty that drives revenue.