the conference for people who are tired of conferences

Loyalty UNconference

1.5 days. 40 restaurant leaders.

Zero panels, zero fluff — just the conversations you actually want to have.

PHOENIX, AZ

APRIL 22-23

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About the event

What you can expect

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1.5 days. No lengthy panels or filler content.

Ideas you can actually use

Hands-on discussions in a small-group format with people running programs at a similar scale and complexity to yours. No generic frameworks — we're talking specifics, in dollars and cents.

Proof points from the field

Restaurant operators take the floor for short, structured overviews: the strategy, the hypothesis, the implementation, the result. Then we open it up. The format keeps conversations grounded in reality instead of drifting into "it depends.”

The connections that don't happen at bigger events.

The evening of April 22nd kicks off with a welcome reception at the Global Ambassador, followed by a networking event at Culinary Dropout. April 23rd wraps with a Michelin-starred rooftop dinner at théa. Informal breakfast in between.

Agenda

The Itinerary

Day 1

Wednesday, April 22

4:00 PM
Hotel check-in & badge pick-up
5:30 - 6:30 PM
Welcome Happy Hour | The Garden, Global Ambassador Hotel
6:30 PM
Meet in the front lobby of the Global Ambassador to board our shuttle to the evening event.
7:00 - 9:30 PM
Games, music and food provided at our evening event at Culinary Dropout.

Day 2

Thursday, April 23

8:00 - 9:00 AM
Breakfast | Le Âme, Global Ambassador Hotel
9:00 - 9:30 AM
Welcome | Pavilions Meeting Rooms 2, 3, and 4, Global Ambassador Hotel (All Sessions)
9:30 - 10:00 AM
Kick-off Session: Loyalty Isn't a Marketing Program — It's a Business Outcome
10:00 - 10:30 AM
Measuring Incrementality: Does Loyalty Drive Sales — Or Just Cannibalize Them?
10:30 - 11:00 AM
Break
11:00 - 12:00 PM
Beyond Discounts: The Creative Loyalty Plays That Actually Change Behavior
12:00 - 1:15 PM
Catered Lunch (Flower Child)
1:15 - 1:30 PM
Partner Spotlight | Square
1:30 - 2:30 PM
Your Guest Data Is Worth More Than Your Loyalty Program (the CEO, CTO, and CMO Perspective)
2:30 - 3:15 PM
First-Party Data as a Franchise Valuation Driver (and How to Get Franchisees to Stop Fighting Discounts)
3:15 - 3:30 PM
Break
3:30 - 4:15 PM
It's Time to Fix Your Loyalty Program — Rebuild or Use The One You Have
4:15 - 5:00 PM
Open Forum — Discussion on the Topics that Matter Most to You
5:00 - 5:30 PM
Session Wrap-up
7:30 - 9:30 PM
Dinner on the Rooftop | théa