the conference for people who are tired of conferences

Loyalty UNconference

1.5 days. 40 restaurant leaders.

Zero panels, zero fluff — just the conversations you actually want to have.

PHOENIX, AZ

APRIL 22-23

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About the event

What you can expect

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1.5 days. No lengthy panels or filler content.

Ideas you can actually use

Hands-on discussions in a small-group format with people running programs at a similar scale and complexity to yours. No generic frameworks — we're talking specifics, in dollars and cents.

Proof points from the field

Restaurant operators take the floor for short, structured overviews: the strategy and hypothesis, the implementation, the result. Then we open it up. The format keeps conversations grounded in reality instead of drifting into "it depends.”

An unforgettable setting

Hosted at the MICHELIN Key-awarded Global Ambassador — Sam Fox's crown jewel in Phoenix. Evenings at Théa's rooftop, mornings at Le Âme. The kind of setting that makes conversations linger. All included.

Agenda

The Itinerary

Day 1

Wednesday, April 22

4:00 PM
Hotel check-in & badge pick-up
5:30 - 6:30 PM
Welcome Happy Hour | The Garden, Global Ambassador Hotel
6:30 PM
Meet in the front lobby of the Global Ambassador to board our shuttle to the evening event.
7:00 - 9:30 PM
Games, music and food provided at our evening event at Culinary Dropout.

Day 2

Thursday, April 23

8:00 - 9:00 AM
Breakfast | Le Âme, Global Ambassador Hotel
9:00 - 9:30 AM
Welcome | Pavilions Meeting Rooms 2, 3, and 4, Global Ambassador Hotel (All Sessions)
9:30 - 10:00 AM
Kick-off Session: Loyalty Isn't a Marketing Program. It's a Business Outcome
10:00 - 10:30 AM
Measuring Incrementality: Does Loyalty Drive Sales — Or Just Cannibalize Them?
10:30 - 11:00 AM
Break
11:00 - 12:00 PM
Beyond Discounts: The Creative Loyalty Plays That Actually Changed Behavior
12:00 - 1:15 PM
Catered Lunch (The Henry)
1:15 - 1:30 PM
Partner Spotlight | Square
1:30 - 2:15 PM
The Future is Here: How to Harness AI's Power and Not Get Left Behind
2:15 - 3:00 PM
Alignment Is Everything: Making Loyalty a Board-Level Business Asset
3:00 - 3:15 PM
Break
3:15 - 4:00 PM
From Program to Measurable Growth Driver: How to Turn Loyalty into Competitive Advantage
4:00 - 4:30 PM
Open Forum: Discussion on the Topics that Matter Most to You
4:30 - 5:00 PM
Session Wrap-up
7:30 - 9:30 PM
Dinner on the Rooftop | théa