For brands with multiple locations, customer and operational management is, by definition, complex.
customers, employees, franchisees, franchisors — they all have their own needs and goals, and harmony drives ultimate success.
non-uniform point-of-sale systems, processes, and governance structures require flexible technology that can adapt to different environments.
despite varied conditions at individual locations, customers expect (rightly so) the same service and benefits, regardless of what store they enter.
Long-term success goes to the franchise and franchise-like brands that manage these challenges better than their competitors.
The trick to successfully managing franchising’s complexity comes down to art
The art side of the franchise business is well understood. Ask any franchise executive and they can tell you why they have found success:
We have a great product! We have the best people! Our brand is really strong and we execute well!
The science is what you won’t hear as often:
We use data better than any of our competitors.
As such, it’s the science piece of franchise management that’s the biggest opportunity. By improving their use of data, franchises instantly become better equipped to optimize everything — from marketing spend, to developing relationships with customers, and analyzing competitive threats.
Thanx provides several unique tools to make operations more lucrative for multi-unit franchises:
Actionable data, no integrations:
Thanx provides all the marketing data franchises need to personalize marketing
eliminating point-of-sale integrations and added hardware, which drastically reduces set-up time and implementation costs.
Customizable account setup:
franchises can configure as many Thanx accounts as they want, with the exact level of access desired for each one.
franchises receive a training portal that tracks the expertise achieved across the organization.
Effortless customer experience:
Thanx makes customer participation easy — there’s no check-ins, no barcordes, and no data to enter — which means 98% of customers who join the program remain active 6 months after sign-up (more than 2X traditional retention/loyalty programs).
Together, these tools allow Thanx to empower franchise businesses with the data they need to be successful. For the first time, all franchise stakeholders can learn crucially important insights about their customers, including the identity of VIPs, locations with at-risk customers, overall satisfaction, and tons more. Better yet, the Thanx 1-click marketing campaigns ensure franchises not only have this data, but can automatically use this information to create personalized marketing.
Best of all, Thanx actually answers —
to the cent —
the one question that has plagued franchise owners for decades:
What is the exact ROI of my marketing spend
If you have more questions about franchise management, customer intelligence, or managing a brand marketing strategy across multiple locations, please
and we’ll get right back to you. We’re happy to help you figure out how to create the utmost customer satisfaction across all brand locations.