Extremely. At most merchants, more than 80% of consumers complete loyalty registration (including linking at least one credit/debit card) — which is nearly 2x higher than the registration rate of traditional plastic card loyalty programs.
Thanx uses the same technology, “tokenization,” implemented by Apple for Apple Pay — and we’ve been using it for 2 more years than Apple! What's cool about Thanx is that customers actually never “share” their credit card information. Thanx works without ever seeing, knowing, or storing any customer’s credit card information.